M-Commerce Sales Rising Steadily, Led by Smartphones

source: http://www.marketingcharts.com/wp/topics/e-commerce/m-commerce-sales-rising-steadily-led-by-smartphones-36276/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-US-Mobile-Commerce-Sales-by-Quarter-Q2-2010-Q2-2013-Aug2013Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising steadily (albeit with displaying strong seasonal variance), reaching $10.6 billion for the first half of the year, a 28% increase from the corresponding period last year. Smartphone commerce, at 6% of total e-commerce spending during H1, is outpacing tablet commerce (3.5% share), but average spending per device owner is actually 20% higher on tablets.

That aligns with recent research finding that tablet owners are willing to spend more than smartphone owners. Despite their lower spend per user, smartphones represent a greater share of e-commerce spending than tablets because the number of smartphone users is more than double the number of tablet users.

Taking a look at some of the leading mobile commerce product categories, comScore reveals that:

  • 15.4% of digital event ticket sales took place on a smartphone (10.9%) or tablet (4.5%) during the first half (H1);

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By: Dr. Augustine Fou Thursday, August 29th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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