Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic

source: http://www.marketingcharts.com/wp/topics/e-commerce/online-merchants-seeing-greater-dividends-from-paid-than-organic-search-36114/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MarketLive-Online-Merchants-Search-Traffic-Aug2013The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.

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By: Dr. Augustine Fou Friday, August 23rd, 2013 news

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