drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


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By: Dr. Augustine Fou Thursday, September 5th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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