drag2share: Men Are Buying More Grooming Products Than Ever

source: http://feedproxy.google.com/~r/businessinsider/~3/4bibp8eUFkY/men-are-buying-grooming-products-2013-9

man looking in the mirrorMen are increasingly more likely to spend money to look good.

Products like hair serum and exfoliating scrubs are being sold to more men than ever, reports Matthew Boyle at Bloomberg News.

Global sales of men’s toiletries, not including razors, blades and shaving creams, will be up 5% to $17.5 billion this year, Boyle writes.

Companies are using clever marketing tricks to convince men their skin requires more maintenance.

“As a L’Oreal ad once warned: ‘You think you’re aging well? She thinks you’re letting yourself go,'” Boyle writes.

And even fashion designer Tom Ford is getting in on the trend.

Ford, who is a favorite of Justin Timberlake, recently introduced a purifying mask for men.


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By: Dr. Augustine Fou Wednesday, September 25th, 2013 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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