Just 11% of top spending advertisers use responsive design

Responsive design is widely accepted to be the most effective way of accommodating the consumer shift towards mobile technologies, yet a new report from the IAB suggests that companies have been relatively slow on the take up.Just 11% of the UK’s 100 highest spending advertisers currently …

http://econsultancy.com/us/blog/63499-just-11-of-top-spending-advertisers-use-responsive-design

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By: Dr. Augustine Fou Monday, September 30th, 2013 digital

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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