Nielsen TV ratings will include smartphone and tablet viewing next year, says report

The venerable Nielsen TV ratings are finally starting to get up-to-date with the internet age. Starting in September 2014, Nielsen will reportedly include TV viewing on a smartphone or tablet as part of its national TV rankings. According to Variety, Nielsen will announce the move n…

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By: Dr. Augustine Fou Friday, September 20th, 2013 digital

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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