Pre-Rolls Seeing Lower Completion – but Higher Click Rates – on Mobiles

source: http://www.marketingcharts.com/wp/interactive/pre-rolls-seeing-lower-completion-but-higher-click-rates-on-mobiles-36442/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Advertisement

The study also looks at mobile views by day of the week and time of day, with some intriguing results (all data limited to the US):

  • The highest share of weekly mobile video ad views in the US was reserved for Thursdays (17%), followed by Fridays (15.3%), Saturdays (16.7%), and Sundays (14.9%), such that about half of views took place between Thursday and Saturday;
  • Saturday accounted for a leading 22.4% of weekly views on Apple devices;
  • Completion rates averaged 52.2% on the weekend versus 44.4% on weekdays;
  • About one-quarter of daily tablet video ad views occur between 8PM and midnight;
  • Smartphone video ad views decline slightly during those hours, but that’s a function of the behavior of iPhone users, as Android phone users actually watch 33.9% of their daily video ads during that time period.

Tags: , , , , , , , , , , , , , ,

By: Dr. Augustine Fou Friday, September 6th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing