go-Digital Blog on Digital Marketing

Mobile Propels Facebook To New Revenue, User Growth Highs

Source: https://intelligence.businessinsider.com/welcome

Facebook now has 254 million mobile-only monthly active users (MAUs), a 16% increase from the previous quarter, according to third quarter results announced October 30. To put that in perspective, Facebook now has more mobile-only MAUs than Twitter has total MAUs.

Facebook’s total mobile MAUs — the people who access the social network on a mobile device but may also log in via the desktop — reached 874 million, an increase of 7% over the previous quarter. Nearly three-quarters of Facebook’s total MAUs now access the site via a mobile device at least once a month, compared to 60% who did so one year ago.

Total monthly active users reached up 3% from the previous quarter to 1.19 billion, meaning Facebook can comfortably hold on to the title of “world’s largest social network.”

Mobile advertising revenue continues to grow at a feverish pace. Mobile, including mobile app install ads, now represents 49%, or $882 million, of Facebook’s total quarterly ad revenues. For comparison, Facebook brought in 41% of its total ad revenue (or $656 million) from mobile ads in the previous quarter. The fourth quarter will be a tipping point in Facebook’s business, when the majority of its ad revenue will be generated via mobile.

Ads targeting users in emerging markets now represent 12% of total Facebook ad revenue and continue to be the company’s fastest-growing ad revenue source by geography.

Download the charts and data in Excel. 

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