Mobile Propels Facebook To New Revenue, User Growth Highs


Facebook now has 254 million mobile-only monthly active users (MAUs), a 16% increase from the previous quarter, according to third quarter results announced October 30. To put that in perspective, Facebook now has more mobile-only MAUs than Twitter has total MAUs.

Facebook’s total mobile MAUs — the people who access the social network on a mobile device but may also log in via the desktop — reached 874 million, an increase of 7% over the previous quarter. Nearly three-quarters of Facebook’s total MAUs now access the site via a mobile device at least once a month, compared to 60% who did so one year ago.

Total monthly active users reached up 3% from the previous quarter to 1.19 billion, meaning Facebook can comfortably hold on to the title of “world’s largest social network.”


Mobile advertising revenue continues to grow at a feverish pace. Mobile, including mobile app install ads, now represents 49%, or $882 million, of Facebook’s total quarterly ad revenues. For comparison, Facebook brought in 41% of its total ad revenue (or $656 million) from mobile ads in the previous quarter. The fourth quarter will be a tipping point in Facebook’s business, when the majority of its ad revenue will be generated via mobile.

Ads targeting users in emerging markets now represent 12% of total Facebook ad revenue and continue to be the company’s fastest-growing ad revenue source by geography.

Download the charts and data in Excel. 


BII FB ad rev


By: Dr. Augustine Fou Thursday, October 31st, 2013 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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