Most Likely to Click on an Online Video Ad in Q3? The 65+ Demo

source: http://www.marketingcharts.com/wp/online/most-likely-to-click-on-an-online-video-ad-in-q3-the-65-demo-37570/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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With a view completion rate index of 100.6, the 65+ crowd tied with the 55-64 group and kept pace with 18-24-year-olds (100.7).

A plurality 23% of ads targeted the 45-54 audience, although these viewers proved the least likely on average to click on an ad (index of 97.8), while being right on average in terms of completion rates. The next-most targeted demo, 35-44-year-olds (22% share of ads) were slightly more likely to click on an ad (index of 100.7) but less likely to complete one (99.1).

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By: Dr. Augustine Fou Tuesday, October 22nd, 2013 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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