Recommendations From Friends Are Most Influential but TV Still Ranks Highly

source: http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/

Nielsen-Most-Influential-Forms-of-Advertising-Sept2013So why do advertisers keep pouring money into TV, even amidst the rise of everything digital, and even as audience numbers plateau? If the preponderance of research is to be trusted, TV is among the most influential and most favored advertising media – if not the most highly rated. Following is a select list of studies touting TV advertising’s influence (most confined to the US), in reverse chronological order.

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By: Dr. Augustine Fou Tuesday, October 15th, 2013 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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