Smartphone, Tablet Uptake Still Climbing in the US

source: http://www.emarketer.com/Article/Smartphone-Tablet-Uptake-Still-Climbing-US/1010297

Hispanic smart mobile device use exceeds averages

Smartphones and tablets continue to ingratiate themselves with mobile phone users. Smartphones became the norm in the past couple of years, and now tablets too are settling into that territory. That’s according to data from research company Frank N. Magid Associates, which found that the number of US mobile phone users who owned or used a smartphone this year reached 74%, up from 58% the previous year. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.

The research company also found that Hispanics overindexed for smartphone and tablet ownership, with smartphone penetration hitting 87% among this group and tablet penetration reaching 60%. Those ages 18 to 34, unsurprisingly, also had significantly higher than average uptake rates for both smart devices.

Tags: , , ,

By: Dr. Augustine Fou Tuesday, October 15th, 2013 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing