US Consumer Electronics Industry Revenues to Hit an All-Time High of $208 Billion This Year


Up-and-coming products will drive 65% of industry revenue gains

The US consumer electronics industry’s revenues will rise 2.4% this year to hit an all-time high of $208 billion, according to recent projections announced by the Consumer Electronics Association (CEA) at the 2014 International Consumer Electronics Show.

What’s driving this growth? Up-and-coming products—such as 3-D printers, Bluetooth wireless speakers, convertible PCs, health and fitness devices, smart watches and Ultra HD television displays—which CEA estimated would drive 65% of total industry revenue growth, despite representing just 3% of the sector overall. Revenues for these products as a whole are expected to come in at more than $6 billion this year.

Of course, the industry can still count on large contributions from “old” mobile standbys—that is, smartphones and tablets. Revenue gains have slowed, but device shipments are projected to continue on an upward trajectory. Smartphones should remain No. 1 in industry sales this year, with 152 million US shipments and $41 billion in revenues, a 4.6% year-over-year increase.

CEA predicted that US tablet shipments would reach 89.3 million in 2014. Revenues are expected to increase 3% to hit $27.3 billion.

By: Dr. Augustine Fou Monday, January 13th, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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