Archive for March, 2014
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 26.9 billion video ads in January, with SpotXchange Video Ad Marketplace capturing the #1 position with 3.5 billion ad impressions. AOL, Inc. came in second with 2.9 billion ads, followed by Google Sites with 2.9 billion, Live Rail with 2.4 billion and BrightRoll Platform with 2.3 billion. Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total U.S. population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.
| Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
|Property||Video Ads (000)||Total Ad Minutes (MM)||Frequency (Ads per Viewer)||% Reach Total U.S. Population|
|Total Internet : Total Audience||26,907,310||10,041||52.6|
|SpotXchange Video Ad Marketplace†||3,461,166||1,113||26.9||41.5|
|AOL, Inc. (including Adap.tv)||2,916,947||1,316||19.0||49.6|
|TubeMogul Video Ad Platform†||1,825,644||587||17.3||34.0|
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
So Microsoft, what took so long?
On Monday, Microsoft cut prices on its Azure cloud services in response to the price reduction unveiled by Amazon Web Services last Wednesday. Last year, Microsoft pledged to meet all AWS price cuts and it’s been true to its word. All the changes to Microsoft Azure pricing are outlined in this MSDN post, but in general cuts ranged from 27 percent to 35 percent off compute instances and 44 percent to 65 percent on storage. The reductions cover both Linux and Windows instances. Don’t laugh; last week Microsoft CEO Satya Nadella told reporters that 20 percent of all Azure workloads run on Linux.
Google kicked off this latest round of price axing last Tuesday at the Google Cloud Platform coming-out party in San Francisco, but God knows when this round robin will end (or who’ll be left standing when it does end.)
Related research and analysis from Gigaom Research:
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Anyone who has been following the evolution of the media for the past few years knows that everyone is now a publisher, and that includes brands like Red Bull and Coca-Cola, both of whom act more like digital-media entities than some mainstream journalistic outlets. As media theorist and author Clay Shirky has said, publishing is no longer an industry — it’s a button.
But it’s not just advertisers who are becoming media entities: advocacy groups and non-profits are as well, as Dan Gillmor pointed out in a recent post at Slate.
As Gillmor notes, the recent report on the future of the media industry from the Pew Research Center talked a lot about the decline of traditional media like newspapers and magazines, and also talked about the rise of new entities like Vox Media and First Look Media. But it didn’t really dwell on either the explosion of “citizen journalism,” or on the rise of advocacy journalism.
Going deep on topics they care about
In particular, groups like Human Rights Watch, the American Civil Liberties Union and the Cato Institute are engaging more directly in producing their own journalism of sorts, putting them in a group that Gillmor calls the “almost journalists.”
“I’m not saying they’re doing journalism of the type that rose to prominence in American newspapers in the second half of the 20th century — the by-the-numbers, “objective” coverage that still can serve a valuable purpose. Rather, they’re going deeper than anyone else on topics that they care about that are vital for the public to understand, but which traditional journalists have either ignored or treated shallowly.”
Human Rights Watch in particular recently partnered with Upworthy and a number of other organizations, including ProPublica and Climate Nexus, on a journalistic effort to bring more credibility to topics like human rights and climate change.
I’ve been thinking a lot about how groups like Human Rights Watch are evolving to become media entities in their own right — and what they can offer to journalism — ever since HRW hired a friend of mine last year: Steve Northfield, the former deputy managing editor for digital at the Globe and Mail in Toronto, joined Human Rights Watch as digital director and has been helping the agency rethink its media strategy.
A global network of experts
On the plus side, entities like Human Rights Watch have hundreds of staffers and volunteers who could potentially supply important information and viewpoints from dozens of different countries and regions around the world, thanks to its global network of lawyers, academics and other specialists who work on human-rights advocacy. It’s like having thousands of foreign correspondents, each of whom is an expert in the political and cultural structure of a country.
drag2share: The ‘Internet Of Things’ Will Be Bigger Than The Smartphone, Tablet, And PC Markets Combined
The numbers being forecast for the Internet of Things (IoT) are truly mind-boggling.
BI Intelligence finds that the number of everyday and enterprise devices that will soon be connected to the Internet — from parking meters to home thermostats — will be huge.
- 1.9 billion devices today, and 9 billion by 2018, according to BII estimates, roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined.
- It will drive trillions in economic value as it permeates consumer and business life.
In the consumer space, many products and services have already crossed over into the IoT, including kitchen and home appliances, lighting and heating products, and insurance company-issued car monitoring devices that allow motorists to pay insurance only for the amount of driving they do.
It seems like Facebook isn’t the only one looking to expand lately.
Yahoo is in talks to buy online-video service News Distribution Network (NDN), according to a report in The Wall Street Journal, citing anonymous sources. According to those sources, Yahoo could pay up to $300 million in the deal.
NDN, a video syndication service, is the fourth-largest video site, with 573 million video views. (Yahoo is fifth, with 384 million.) It doesn’t make any of its own videos — it has a collection of 100,000 videos, and makes those clips available to sites such as the Los Angeles Times, New York Daily News and Bloomberg.
The move would help Yahoo expand its videos to thousands of new sites, according to The WSJ.
An NDN spokeswoman denied that the company is in talks with Yahoo at this time.
Re/code reported last week that Yahoo was approaching popular YouTube stars and networks, trying to poach them for its own online video service.
This isn’t the first time Yahoo has tried to make a name for itself in the video world. The company hired Katie Couric last year. It also put in a bid to buy Hulu last year, before it dropped out of the bidding. It was also looking to buy Da ilymotion last year, before the talks fizzled.
Given that they skew young, it’s not surprising to see that this group can be reached by social media. About two-thirds use social networking sites on their smartphones and 35% on their tablets. They’re 26% more likely than mobile Americans (adults who own a smartphone or tablet) to spend at least 5 hours per day social networking, 35% more likely to say social media is very important for finding out about products and services, and 28% more likely to say social media is very important for showing support for their favorite companies or brands.
Source: CoreBrand [download page]
Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this year since 2009, fueled by an increase in familiarity rather than favorability.
About the Data: Drawn from CoreBrand’s Corporate Branding Index (CBI) for close to 1,000 companies across 50 industries. CoreBrand’s index is based on research into brand familiarity and favorability.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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