comScore Releases January 2014 U.S. Online Video Rankings – comScore, Inc


Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 26.9 billion video ads in January, with SpotXchange Video Ad Marketplace capturing the #1 position with 3.5 billion ad impressions. AOL, Inc. came in second with 2.9 billion ads, followed by Google Sites with 2.9 billion, Live Rail with 2.4 billion and BrightRoll Platform with 2.3 billion. Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total U.S. population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.


Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
January 2014
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience  26,907,310 10,041 52.6
SpotXchange Video Ad Marketplace† 3,461,166 1,113 26.9 41.5
AOL, Inc. (including 2,916,947 1,316 19.0 49.6
Google Sites 2,903,087 286 27.3 34.2
Live Rail† 2,418,272 1,023 16.4 47.6
BrightRoll Platform**† 2,298,960 1,098 14.1 52.6
TubeMogul Video Ad Platform† 1,825,644 587 17.3 34.0
Specific Media** 1,354,872 513 9.6 45.3
Hulu 1,173,975 466 80.8 4.7
Tremor Video** 887,532 418 8.5 33.8
Videology† 518,542 245 7.1 23.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP 


By: Dr. Augustine Fou Monday, March 31st, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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