drag2share: Here’s How Social Media Time-Spend Is Shaping Up, Now That Usage Is A Lot More Fragmented

source: http://feedproxy.google.com/~r/businessinsider/~3/0SRMcZ93a7A/social-media-engagement-statistics-4-2014-3

Social Engagement Index Desktop Smartphone

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.

But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.


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By: Dr. Augustine Fou Wednesday, March 12th, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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