Archive for April, 2014

drag2share: Millennials Are Becoming A Huge Problem For Retailers

source: http://feedproxy.google.com/~r/businessinsider/~3/20cedw4L_pk/millennials-are-a-huge-problem-for-retailers-2014-4

girls, women, hipster, friends, talking, millennial, gen y

Millennials are the next generation of consumers. 

But the young generation’s shopping habits could present some huge issues for retailers, industry expert Robin Lewis writes on his blog

“Every store in the world is literally in millennials’ pockets; they can hang out with their friends, sip lattes and shop online—all at the same time,” Lewis writes. 

As a result of the massive selection, many millennials are indecisive about purchases. 

About 50% of millennials browse and research items they never intend on buying, Lewis writes, citing a study by The Intelligence Group. 

The generation is also driving a decline in mall traffic. 

Why spend all the time and effort traveling to, and traipsing through, big, old, largely boring malls with a limited number of cool stores that don’t offer any great experience in the first place?” Lewis asks.

Millennials are also insistent on high-quality products that are different from what their friends wear, which is bad news for traditional retail brands. 

The young generation also has higher ethical standards than their parents. 

“There’s a growing social justice challenge for brands: 32% of Millennials have stopped buying from companies that have social practices they find unacceptable,” Lewis says

In the future, retailers should alter merchandising strategies to include trading and bartering rather than traditional shopping. Lewis cites Rent the Runway as an example of a brand that has successfully done this. ! < /p>

Lewis also stresses that retailers are going to have to work harder to make shopping an entertaining experience. 

If it’s not fun, not meaningful, and not memorable, there really is no reason for consumers to shop there,” Lewis writes. 


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Wednesday, April 30th, 2014 news No Comments

drag2share: Social Networks Are Developing Very Different Windows Into Their Users Based On The Data They Collect

source: http://feedproxy.google.com/~r/businessinsider/~3/whrvyAyJF9I/social-network-are-developing-very-different-windows-into-their-users-2014-4

BII facebook page interactionsPeople use each social network very differently. On a very basic level, Instagram is for photo-sharing, Twitter is for posting news and pop culture content, Pinterest is for design, and Facebook is for everything in between. 

The different ways people use social networks also heavily impacts the kinds of data these sites collect on users. This then informs the kind of hyper-targeted content served back to users from friends, publishers, or advertisers.  

In a recent report from BI Intelligence, we take a close look at the kinds of information each of the biggest social networks collects on its users, and how that data fits into the overall strategy of each network.

Access the Full Report By Signing Up For A Free Trial Today > > 

Here are some of the unique pieces of data each social network is collecting:

  • Facebook’s interest/social graph: The world’s largest online community collects more data via its API than any other social network. Facebook’s “like” button is pressed 2.7 billion times every day across the web, revealing what people care about. 
  • Google+’s relevance graph: The number of “+1s” and other Google+ data are now a top factor in determining how a Web page ranks in Google search results.
  • LinkedIn’s talent graph: Twenty-two percent of LinkedIn users have between 500-999 first-degree connections on the social network, and 19% have between 301-499.The rich professional data is helping LinkedIn build a “talent graph.”
  • Twitter’s news graph: At its peak late last year the social network was processing 143,199 tweets per second globally. This firehose of tweets provide a real-time window into the news and information that people care about. Fifty-two percent of Twitter users in the U.S. consume news on the site (more than the percent who do so on Facebook), according to Pew.
  • Pinterest’s commerce graph: More than 17% of all pinboards are categorized under “Home,” while roughly 12% fall under style or fashion, these are windows into people’s tastes and fashion trends. 
  • YouTube’s entertainment graph: What music, shows, and celebrities do we like? YouTube reaches more U.S. adults aged 18 to 34 than any single cable network, according to Nielsen. YouTube knows what they like to watch. 
  • Yelp’s and Foursquare’s location graphs: These apps know where we’ve been and where we’ll go. Foursquare has 45 million users and 5 billion location check-ins. 


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Wednesday, April 30th, 2014 news No Comments

Mobile Payments Said to Now Comprise 1 in 4 Global Retail Transactions

source: http://www.marketingcharts.com/wp/online/mobile-payments-said-to-now-comprise-1-in-4-global-retail-transactions-42254/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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    About the Data: The Adyen Global Mobile Payments Index is based on Adyen global payment transaction data. Adyen processes payments for more than 3,500 medium, large and enterprise-sized organizations mainly operating multi-national businesses. The company processed more than USD 14 billion in payments transactions in 2013, of which USD 2.2 billion were mobile transactions.

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    US Ad Revenue Growth Forecast, by Medium, in 2014

    source: http://www.marketingcharts.com/wp/traditional/us-ad-revenue-growth-forecast-by-medium-in-2014-42337/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    MAGNA-US-Ad-Revenue-Forecast-2014-Apr2014

      Source: MAGNA GLOBAL

        Notes: US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%. Digital – which accounted for 27%share of total revenues last year – is projected to again be the fastest riser, though its predicted growth rate of 14.4% wouldn’t match last year’s pace (17%). Meanwhile, TV is set for a big year with a forecast increase of 8.3% on the back of political & Olympic spending and healthcare ads. While TV last year captured the bulk (40%) of ad dollars, MAGNA GLOBAL expects digital to overtake it by 2018 While search remains the largest digital sector, mobile and social media advertising are growing most rapidly.

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        Wednesday, April 30th, 2014 news No Comments

        Online Shares Could Be As Influential As In-Person Recommendations

        source: http://www.marketingcharts.com/wp/online/online-shares-could-be-as-influential-as-in-person-recommendations-42348/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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        Across the three categories – supermarket, automotive, and mini-tablet – the average lift in purchase incidence from an “excellent” online share (a strong positive one) was found to be 9.5%. What that means, according to the analysis, is that an excellent online share increases the perceived value of these products by an average of 9.5% over a neutral share. That breaks down to 11.2% for grocery items, 9.2% for automotive, and 8.1% for mini-tablets.

        The average 9.5% lift measures up well next to the average lift for in-person recommendations (10.6%) and professional reviews (10.2%), while outstripping comparable figures for consumer reviews (7.3%) and consumer ratings (6.3%).

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        Wednesday, April 30th, 2014 news No Comments

        drag2share: E-Commerce And Retail Will Be The First Industries Transformed By Drones

        source: http://feedproxy.google.com/~r/businessinsider/~3/UT_fmlb2dcM/e-commerce-and-retail-first-transformed-by-drones-2014-4

        globaldronesmarketWe won’t see drones flying around above us anytime soon, but they will soon begin taking on much larger roles for businesses and even some individual consumers, from delivering groceries to revolutionizing private security, to changing the way farmers manage their crops. 

        Retail and e-commerce — along with the related logistics and shipping industries — arguably have the most at stake in the wide deployment of civilian and commercial unmanned aerial vehicles, or UAVs. Drones might be the missing link in the shipping chain that allows for nearly immediate e-commerce deliveries. 

        We estimate that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes.

        In a recent report from BI Intelligence, we size the commercial and military drone market to estimat! e how bi g the drone industry could become, and which industries are most likely to see drones become part of their business model in the next few years. We also look at what components industries, like GPS and sensors manufacturers, will be working to become drone-ready. And we assess how drone development will proceed in light of stiff safety and privacy concerns and regulatory hurdles. 

        Access The Full Report By Signing Up For A Free Trial Today>>

        Here are some of the issues and opportunities that will impact how the drone industry develops: 


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        drag2share: Dreamworks CEO believes films will be ready to buy 3 weeks after hitting cinemas

        source: http://www.engadget.com/2014/04/30/jeff-katzenberg-buy-movies-buy-screen-size/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

        Jeffrey Katzenberg, the man who revived Disney’s animation studios before co-founding Dreamworks, knows a thing or two about Hollywood revolutions. He believes that, if cinema is going to survive against its rival mediums, then the way films are sold is going to have to change in a big way. Since most movies make the bulk of their money within the first three weekends in cinemas, the executive believes that the release window will be limited to that 17-day period. After which point, digital distribution will enable the content to be available on every platform, all at the same time. Another one of his predictions, although one that’s slightly less plausible, is that studios will charge users different prices depending on the screen size they use — letting customers watch a movie for $2 on a phone, but $4 on an HDTV. If that system was implemented, we’re fairly sure that everyone with an eye for a bargain would simply invest in an MHL cable.


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        drag2share: The Kindle Fire Is Often Overlooked, But It Plays A Big Role In Amazon’s Ecosystem Of Products, Media, And Services

        source: http://feedproxy.google.com/~r/businessinsider/~3/zwzsQjPFjp0/kindle-fire-overlooked-amazon-ecosystem-2014-4

        Amazon Digital RevenuesPretty soon, it will no longer make sense to call Amazon an e-commerce company, as it moves deeper into both hardware sales and the media business.

        And the Kindle Fire offers an important example of how Amazon is locking users into its ecosystem of products, services, and digital content.


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        A Startup That’s A Godsend For Lazy Cooks Is Now Worth HalfBillion Dollars

        Source: http://www.businessinsider.com/blue-apron-raised-50-million-500-million-valuation-2014-4

        salad blue apron

        Blue Apron, a startup that wants to make cooking fresh, healthy meals easy by sending ingredients to its subscribers every week, just raised a $50 million at a $500 million valuation in a Series C round led by Stripes Group, the Wall Street Journal reports

        Here’s how Blue Apron works:

        People who are strapped for time but want to make their own home-cooked meals can sign up to receive three meals a week, that will come in either two, four, or six-person portions. Boxes arrive overnight, and subscribers then have all the ingredients that they will need to spend 35 minutes or less following simple recipe cards and cooking their meals. Each week the company lists six recipes that suit a wide-range of different tastes, catering to vegetarians as well as meat lovers. This week the list includes chicken and black bean enchiladas, shrimp quinoa “fried rice,” and spring root vegetable casserole.

        Although the company sends people meals according to their specified dietary preferences, the site says that it plans to continue to add additional choices to accommodate dietary restrictions over time. The most basic plan, which provides three meals for two people, costs $60 a week (or about $10 per person, per meal).

        Its subscription commerce model not only helps people save time, but it allows Blue Apron to predict and buy just the food it needs to fulfill orders weekly which minimizes food waste and keeps the company’s overhead lower than other traditional or online grocers. It’s currently delivering about 600,000 meals a month to people across the country.

        Blue Apron’s CEO Matt Salzberg told WSJ that he plans to use its capital for hiring, marketing, and new fulfillment and shipping centers across the country. Recently, a lot of startups have been trying to reinvent the kitchen. Plated is another startup that’s similar to Blue Apron.

        Blue Apron raised $5 million in August of last year, and past backers include Bessemer Venture Partners, First Round Capital, and Box Group.

        Join the conversation about this story »




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        Wednesday, April 30th, 2014 Uncategorized No Comments

        Millennials Aren’t Cord-Cutting Yet

        source: http://www.emarketer.com/Article.aspx?R=1010799

        Adult millennials came of age in a world replete with media options. It is second nature for them to exercise personal choice and program their own media day—even to see themselves as “co-creators” of their media environment, according to a new eMarketer report, “Millennials’ Media Usage: What’s Distinctive, What’s Not and What Matters Most.”

        Still, there is some basis for the perception that millennials want to spend less for TV service. An Altman Vilandrie & Company survey in July 2013 found that 47% of 18- to 24-year-olds and 40% of 25- to 34-year-olds spent less on cable due to the availability of digital video. (One caveat: People sometimes profess a greater frugality than they really practice.)

        Ipsos MediaCT polling from October 2013 gave a sense of the mixed state of play on this issue. While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.

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        Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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