go-Digital Blog on Digital Marketing

Credit and debit cards have already gone a long way to getting people off of cash and checks.

But there is one type of payment that still requires a trip to the ATM or a desperate hunt for the checkbook. Called peer-to-peer (P2P) payments, these informal transactions are made between people — say to pay someone back for a concert ticket or to pay a babysitter for a few hours of work.

A new crop of apps, though, is changing the way these types of payments are made. In a new report from BI Intelligence we take a look at apps like Venmo, Square Cash, and M-Pesa, which are allowing people to transfer money back and forth using just a smartphone. Already, PayPal-owned Venmo, one of the leading mobile P2P apps, says it saw $314 million in transaction volume on its app last quarter.

In the report, we take a close look at what’s so compelling about these mobile P2P apps, and forecast mobile P2P payment volume through 2018. We explain what differentiates some of the most successful P2P apps and how we see adoption of smartphone-based P2P payments ultimately transitioning people onto mobile payments in general.

What’s really interesting about these apps is not just the services they provide for people, which solve a real pain point. It’s the fact that these services could ultimately get people to make mobile payments in general. There’s good reason to think that this is what these apps are really after. These companies often make little to no money off of facilitating peer-to-peer transactions, but if they can become the platform for in-store mobile payments, there could be real revenue at stake. 

To access the full report and all our coverage

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It’s hard to ignore the enthusiasm for programmatic display advertising—an automated, technology-driven method of buying and selling digital display ads—which seems to be on everyone’s roadmaps. Initially, the industry focused on real-time bidding and its impression-level, auction-based buying function. But as more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, bypassing traditional direct sales channels, according to a new eMarketer report, “Programmatic Guaranteed: Meaningful Momentum, Despite Murky Industry Definitions.”

Known as “programmatic guaranteed” or “programmatic reserved” for the ability to secure upfront commitments to both price and amount of inventory, this branch of programmatic direct is gaining significant traction among publishers and media buyers looking to automate the often lengthy insertion order (IO) process and bring greater audience insight to their premium ad buys.

Publishers appear positive about their digital future. That’s what May 2014 research by Cxense in conjunction with Editor & Publisher found, with 88.45% of US publishing executives polled saying their companies’ digital revenues would increase in the next year.

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Among those ! who plan ned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents. Less than one-quarter of respondents said the same for paid subscriptions, indicating that news sources may have caught on to the fact that mobile users aren’t interested in paying for digital news.

Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018, according to a new eMarketer report, “The US Computing Products and Consumer Electronics Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”