iOS Users’ Mobile Site Engagement



Source: Onswipe

Notes: Onswipe’s analysis of February activity on its platform (iOS users represent 97% of the sample) reveals that direct and search-referred visitors to mobile websites tend to be more engaged than those who are referred by social networks. Interestingly, though, despite indications that there’s no relationship between social sharing and engagement, the Onswipe analysis shows that visitors who share content spend far more time on site and amass many more pageviews per visit.

Separately, the data shows that: Twitter has been dwindling as a mobile site traffic referrer over the past year or so; politics content is most likely to be shared; and sharing peaks around midday and 8PM.

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By: Dr. Augustine Fou Thursday, May 15th, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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