Logo Changes That No One / Someone Noticed
Honestly, who would have noticed, or cared, about these logo changes? Which one(s) did you even notice? http://www.slideshare.net/augustinefou/re-branding-is-a-waste-of-money-by-augustine-fou-and-melisa-lopez
This is Olive Garden’s old logo. The restaurant changed its logo in March …

Olive Garden
And was jeered for making a logo that some people felt was too generic.

Olive Garden
Bacardi’s old logo featured the brand’s iconic bat.

Bacardi
The new logo has a smaller bat, creating a cleaner, more distinct design.

Bacardi
PayPal made some improvements to its old logo.

PayPal
The new logo has a bolder wordmark and more vibrant colors, and the overlapping Ps are designed to emphasize human connection.

PayPal
Black & Decker’s old logo used an ampersand to connect the names of the brand’s two founders.

Black & Decker
Its new logo uses the trendier plus sign, instead.

Black+Decker
Lipton’s old logo featured a bright lemon.

Lipton
The new logo isn’t too different, but it reminds us a lot of the Lay’s potato chips logo.

Lipton
See what we mean?

Lipton, Lay’s
Cadillac’s old logo is something of an icon in the automotive world.

Cadillac
The new logo isn’t much different, but Cadillac got rid of the laurel wreath that used to appear underneath its crest.

Cadillac
Florida State University’s old logo was there when the Seminoles won the national championship in football this past season.

Florida State
Its new logo tilts the Seminole’s head toward the sky and replaces the “Florida State” lettering with a feather.

Florida State
Getting rid of your school name might be a college sports logo trend. Here’s Illinois’ old logo.

University of Illinois
And here’s the new logo, which identifies the school only with a block ‘I’.

University of Illinois
In the pros, the Tampa Bay Buccaneers made some tweaks to its old flag logo, seen here.

Tampa Bay Buccaneers
The result is Tampa’s brighter new logo, ARRRGHuably the Bucs’ best yet.

Tampa Bay Buccaneers
Reebok’s old logo was never quite as famous as the Nike Swoosh or Adidas’ three-stripe design.

Reebok
But its new logo makes the brand look more like a B2B software company.

Reebok
Fandango’s old logo was designed to look like a movie ticket.

Fandango
Its new logo has its letters closer together, and an upside-down ‘F’ hidden in the orange space.

Fandango
Oxford Dictionaries’ old logo was a fairly plain wordmark.

Oxford Dictionaries
Its new logo is a bit more stylish, but it looks a lot like the logo for Beats by Dr. Dre.

Oxford Dictionaries
See? That’s the Beats logo on the right.

Oxford Dictionaries, Beats by Dr. Dre
Morton Salt’s old logo has been a fixture of grocery stores everywhere for years.

Morton Salt
Their new logo has several very slight changes. There’s a little curve at the end of the ‘R’ in the lettering, and fewer blue lines in the woman’s hair.

Morton Salt
Visa’s old logo famously had a golden tip on the ‘V’.

Visa
The new logo gets rid of this flourish. The letters are also darker shades of blue.

Vis
Read more: http://www.businessinsider.com/2014-logo-changes-olive-garden-2014-5?op=1#ixzz31YSeFqr4
10. Arby’s

Arby’s
Arby’s 2012 logo is a design disaster, with its gaudy sheen and embossing. The update returns the sandwich chain back to its roots, but now with bolder font.
9. Facebook

This one may be very slight, but it is cleaner and more direct. Facebook got rid of the light horizontal bar at the bottom of their logo, making us wonder why it was ever there to begin with.
8. Nivea

Nivea
Nivea, the skin care manufacturer, cleaned up its logo for a rebranding. The circle is a reference to the cold cream tins that made the brand famous, and due to the surface area it takes up on packaging, makes Nivea products stand out on store shelves.
7. TGI Fridays

TGI Fridays
The restaurant chain decided to de-clutter its logo by removing punctuation and outlining. Fridays has been losing market share to local bars across the country, and its makeover is an attempt to shed its aging look.
6. Google

For being such a massive online presence, it was surprising to see how old-school-Internet Google’s logo looked. The update finally rid its name of the embossing that has slowly been edited out over the years (remember the shadows it used to have?).
5. Instagram

Earlier this year, Instagram was preparing to expand from a neat photo-sharing app into a full-blown lifestyle brand. Before adding new features like videos and advertising opportunities, the brand got a cleaner, more professional looking logo.
4. Spotify

Spotify
Some Spotify fans like how its logo stuck out from the ever-flattening crowd around it, but we didn’t think that was actually a good thing. Its new sans-serif font and stripped-down details keep it clean without killing its fun image.
3. WNBA

WNBA
The WNBA inked a huge deal with ESPN this year to start showing more of its games, and it celebrated the announcement with a new logo, which is the most radical change on our list. It now looks as if it’s not trying to mimic men’s sports brands, and its more dynamic athlete represents an increasingly higher level of play.
2. Dow Jones

Dow Jones
Rupert Murdoch restructured his media empire this past summer, and the new Dow Jones logo pops off both paper and screens. The logos for the new News Corp and 21st Century Fox (20th Century Fox remains a production studio) are also excellent.
1. Motorola

Motorola
Google bought Motorola for $13 billion last year, but this year’s logo change is proof of their ownership. The new design manages to be refreshingly new, while immediately triggering within the consumer established connections to both the cell phone manufacturer and its parent company.
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