How Americans Are Watching TV



For the time being, non-streaming methods of watching TV continue to outweigh streaming methods overall, even for Millennials. About two-thirds most often watch TV programs on TV, via live feed, recorded programming, or on-demand service, while slightly fewer than half claim to most often watch shows via streaming on any device.

Not surprisingly, the inclination to watch TV the traditional way increases alongside age, while the opposite is true for streaming behavior. Live TV remains the single most popular way to watch TV programs, aligning with recent research from Ipsos and BroadStream Solutions, which separately found that live TV remains popular among Americans.

By: Dr. Augustine Fou Saturday, June 21st, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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