More Consumers Willing to Pay Extra for Products From Socially Responsible Companies

source: http://www.marketingcharts.com/wp/traditional/more-consumers-willing-to-pay-extra-for-products-from-socially-responsible-companies-43462/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Nielsen-Paying-Extra-Socially-Responsible-Companies-June2014

    Source: Nielsen [download page]

      Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact, with this representing a 10% point increase from 2011. Willingness to pay a premium increased across each region, and ranged from a high of 64% of respondents in the Asia-Pacific region to a low of 40% in Europe. Separately, the study notes that respondents are as likely to rely on friends and family (47%) as they are product packaging (52%) to ensure that a brand is committed to positive social and environmental impact.

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      By: Dr. Augustine Fou Saturday, June 21st, 2014 news

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