More Consumers Willing to Pay Extra for Products From Socially Responsible Companies



    Source: Nielsen [download page]

      Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact, with this representing a 10% point increase from 2011. Willingness to pay a premium increased across each region, and ranged from a high of 64% of respondents in the Asia-Pacific region to a low of 40% in Europe. Separately, the study notes that respondents are as likely to rely on friends and family (47%) as they are product packaging (52%) to ensure that a brand is committed to positive social and environmental impact.


      By: Dr. Augustine Fou Saturday, June 21st, 2014 news

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

      Augustine Fou portrait
      Send Tips:
      Digital Strategy Consulting
      Dr. Augustine Fou LinkedIn Bio
      Digital Marketing Slideshares
      The Grand Unified Theory of Marketing