Source: RetailMeNot [pdf]

      Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years. Asked which digital channels provide the best opportunity to drive sales when it comes to the shift from printed circulars to digital formats, retailers pointed primarily to retailer websites (23%), deal or promotion websites (23%), and deal or promotion mobile apps (22%).


      By: Dr. Augustine Fou Saturday, June 21st, 2014 news

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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