Consumers Still Rely More on Traditional Tools For CPG Brand Decisions



The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year. Previous trust/usage of the brand followed, at 78% of respondents. While the influence exerted by coupons from home (57%, down from 65% in Q4 2011) and newspaper circulars (51%, down from 58%) appears to have shrunk somewhat over the past couple of years, a majority of respondents still rely on them for their brand decisions.


By: Dr. Augustine Fou Thursday, July 31st, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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