CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

source: http://www.marketingcharts.com/wp/traditional/cpg-brand-loyalty-on-the-rise-though-consumers-still-seek-value-44400/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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In this year’s survey, 15% of respondents reported purchasing only preferred brands, though others are less expensive. That represented a slight uptick from 12% in Q2 2011, but was still outweighed by the share of consumers trying brands priced below regular brands.

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By: Dr. Augustine Fou Thursday, July 31st, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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