CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

source: http://www.marketingcharts.com/wp/traditional/cpg-brand-loyalty-on-the-rise-though-consumers-still-seek-value-44400/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents – 31% in Q2 compared to 39% in Q2 2011 – are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options.

In this year’s survey, 15% of respondents reported purchasing only preferred brands, though others are less expensive. That represented a slight uptick from 12% in Q2 2011, but was still outweighed by the share of consumers trying brands priced below regular brands.

Tags: Brands

By: Dr. Augustine Fou Thursday, July 31st, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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