US Android Smartphone Users

source: http://www.marketingcharts.com/wp/online/us-android-smartphone-users-app-activity-by-time-of-day-44407/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

StrategyAnalytics-US-Android-Smartphone-App-Use-During-the-Day-July2014

    Source: Strategy Analytics

      Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. The analysis suggests that app engagement tends to pick up in the afternoon and evening hours, as 26% share of app activity occurs during the afternoon (12-5PM) hours. While the morning hours see the least amount of engagement overall, certain categories such as news, weather and sports-related apps do see their highest levels of engagement in the morning.

      By: Dr. Augustine Fou Thursday, July 31st, 2014 news

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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