What Users Value in the Website Experience (Hint: Performance)

source: http://www.marketingcharts.com/wp/online/what-users-value-in-the-website-experience-hint-performance-44418/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Given that about 4 in 10 respondents would be willing to wait 3-5 seconds, the results suggest that about 6 in 10 overall are willing to wait up to 5 seconds, but no longer.

However, users appear to be more patient with the mobile web experience: while 41% of respondents expect equally fast page loads on mobile and desktop, a plurality 44% are in fact willing to wait longer for a page to load on a mobile device than on a laptop or desktop. That’s an important result, since a significant proportion of respondents report often accessing websites via smartphones – including roughly one-third who say they do so “most of the time.”

Nevertheless, the importance of website performance is brought to light when considering the inclination to abandon a website in favor of a competitor’s. Some 37% agreed that when they shop online, they leave a page and buy the product from a competitor if they have to wait too long for the page to load – not good news given slowing website load speeds among the Alexa 500. Meanwhile, an equal 37% of respondents said they would not leave a slow-loading e-commerce p! age; the remainder were unsure.

By: Dr. Augustine Fou Thursday, July 31st, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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