Which Incentives Do Users Find Attractive?

source: http://www.marketingcharts.com/wp/traditional/loyalty-programs-which-incentives-do-users-find-attractive-44389/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


Some 37% said they prefer card-based programs, while one-third prefer fully-digital ones, with the remaining 30% unsure. Despite the relatively even split, separate results indicate that loyalty program users are fairly enthusiastic about the potential of smartphone applications, with 59% more likely to join a loyalty program that offered a smartphone app.

By: Dr. Augustine Fou Tuesday, July 29th, 2014 Uncategorized

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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