drag2share: Real-Time Bidding Is Taking Over The Digital Ad Market

source: http://feedproxy.google.com/~r/businessinsider/~3/adOX1yZGDN0/the-programmatic-and-rtb-ad-report-2014-8

FORECAST ShareOfSelectDigitalAdSalesAutomated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption.

Access The Full Report By Signing Up For A Free Trial

Here are some of the key takeaways from the report:


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By: Dr. Augustine Fou Thursday, August 28th, 2014 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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