Archive for September, 2014

North America Holds Tight to World’s Largest Ad Spending Share – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1011243

Economically speaking, the US and Canada were both characterized by “firming momentum” in early 2014, according to the International Monetary Fund’s “World Economic Outlook.” In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.

Tuesday, September 30th, 2014 news No Comments

Turn Off Flash to Avoid ‘Malvertising’ Attacks

Source: http://gizmodo.com/turn-off-flash-to-avoid-malvertising-attacks-1640832181

Turn Off Flash to Avoid 'Malvertising' Attacks

Financial scammers are infecting ads on Google’s ad network, and people who visit Examiner.com are at risk. These infected ads look legit, but they use Flash-based redirection to install malware and steal financial information. And you don’t even have to click on them to get infected with Zbot, the banking trojan that takes financial data. You just have to visit the page and have Flash enabled.

Read more…

Tuesday, September 30th, 2014 news No Comments

drag2share: The Most Important Social Networks to Teens – Instagram

source: http://feedproxy.google.com/~r/businessinsider/~3/lP8tmQtDpDo/instagram-as-a-brand-platform-2014-9

BII Most Important Network Teens


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Tuesday, September 30th, 2014 news No Comments

drag2share: Mobile Is Pulling Customers Away From Branches And Online Banking

source: http://feedproxy.google.com/~r/businessinsider/~3/yuWUchJZUIg/the-mobile-and-online-banking-report-mobile-is-pulling-customers-away-from-branches-and-online-banking-2014-9

Half Of Online Banking

The relationship between consumers and their banks is in a period of dramatic upheaval brought on by the rapid pace of technological innovation. Bricks-and-mortar banks are losing relevance among consumers — particularly millennials. 

Banks face looming competition from tech giants such as Square, PayPal, Apple and Google. Fifty percent of North Americans say they would be likely to bank with Square should the company offer a banking service, for example. To stay relevant, banks will have to rethink the channels through which they reach their customers and the services that they provide to them. 


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Tuesday, September 30th, 2014 news No Comments

Mobile Affects Purchases Way Before the Store

source: http://www.emarketer.com/Article.aspx?R=1011235

Thanks to mobile devices, consumers now start researching retail products way before they step into a store to buy, according to a June 2014 study by Ninth Decimal. The research found that 81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.

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The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, researc! h typica lly began about 10 days before the purchase was completed.

Likely a result of their out-of-store research habits, mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents. In comparison, the remaining 27% were more apt to respond to ads on their mobile devices while on a shopping trip or in-store.

Retailers serving ads that include discounts and sales may stand the best chance at grabbing mobile researchers’ attentions. Fully 60% of mobile device users said they were likely to respond to retail-related mobile ads that contained information about discounts and sales, the most popular response by a long shot. Product reviews (36%) and product information (35%) rounded out the top three.

Tuesday, September 30th, 2014 news No Comments

Airbnb Adds Alipay as Payment Option as China’s Digital Influence Grows

Chinese Internet payment system Alipay continues to extend its reach across borders, this time inking a deal to show up as a payment option on home rental service Airbnb. Airbnb has been slowly rolling out the Alipay option since the summer for people who visit its site from a Chinese IP address….

http://recode.net/2014/09/29/airbnb-adds-alipay-as-payment-option-as-chinas-digital-influence-grows/

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Monday, September 29th, 2014 Uncategorized No Comments

Facebook to sell user-generated adverts on external sites

Facebook is set to announce plans to sell adverts on non-Facebook sites which use data collected from the social network Facebook plans to sell adverts using its own data on external sites, the company will announce. Advertisers will be able to purchase ads via Facebook to display on sites extern…

http://www.telegraph.co.uk/technology/facebook/11127563/Facebook-to-sell-user-generated-adverts-on-external-sites.html

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Monday, September 29th, 2014 Uncategorized No Comments

Netflix’s first original movie will be a sequel to ‘Crouching Tiger, Hidden Dragon’

Netflix has made original, exclusive TV shows like House of Cards and Orange is the New Black a major part of its content strategy over the last few years, and now the company has a new piece of the puzzle to unveil. According to Deadline and Variety, Netflix will release the sequel to Ang Lee's …

http://www.theverge.com/2014/9/29/6870271/netflix-first-original-movie-will-be-a-sequel-to-crouching-tiger-hidden-dragon

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Monday, September 29th, 2014 Uncategorized No Comments

Consumer Expenditure Trends in 2013

source: http://www.marketingcharts.com/traditional/consumer-expenditure-trends-in-2013-46299/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

BLS-US-Consumer-Expenditure-Trends-in-2013-Sept2014Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US Bureau of Labor Statistics (BLS) in a recent data release. While average expenditures by each consumer unit (families, financially independent single persons, or groups who share expenses) fell by less than 1% year-over-year to $51,100, the allocation of that money did change – in some cases quite considerably. › Continue reading

Monday, September 29th, 2014 news No Comments

When Millennials Share on Social Media

source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Millennials-Content-Sharing-by-Time-of-Day-Sept2014

Indeed, Millennials in general tend to experience 2 peaks in sharing activity – one in the early afternoon, and one around primetime. For those with kids, however, the 11AM-3PM range has by far the highest concentration of sharing activity.

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Monday, September 29th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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