What Would Prompt Consumers to Engage More in Social Commerce?

source: http://www.marketingcharts.com/online/social-commerce-enablers-45723/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

DigitasLBi-Social-Commerce-Enablers-Sept2014Source: DigitasLBi / Harris Interactive

    Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.

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    By: Dr. Augustine Fou Tuesday, September 9th, 2014 news

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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