Archive for January, 2015

AP Publishes 10X More Articles Thanks to Bots

source: http://feedproxy.google.com/~r/businessinsider/~3/TQhN7DFQPzI/aps-partnership-with-automated-insights-2015-1

Robots

If you thought robots could never replace journalists, think twice.

That’s certainly been the case at The Associated Press, America’s oldest 24-hour news agency. AP produced 3,000 articles in the past quarter, 10X more than it used to, by using automated technology.

According to The Verge, AP has been able to do it by partnering with Automated Insights, a company that specializes in “robot journalism.” Automated Insights uses artificial intelligence and Big Data analysis to automatically generate data-heavy articles, such as earnings reports.

Initially there was some human editing involved, but now most of the articles are fully automated — with far fewer errors than human reporters and editors. In theory, it could crank out 2,000 articles per second.

But AP says the purpose of having “robot journalists” is not about replacing its reporters, at least in the foreseeable future. Instead, it is to allow the reporters to spend more time on high-quality journalism.

Of course, this is not the first time we’ve seen a computer software do a better job than its human counterparts. Last year, we wrote about Narrative Science, another story automation company, that claims it can do the type of deep analysis a $250,000 per year consultant would do.

If you’re still not a believer in “robot journalism,” make sure you read AP’s article on Apple’s latest earnings. There’s no byline, but just a small note at the end: “This story was generated by Automated Insights using data from Zacks Investment Research.”


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drag2share: Click Transmitted Disease: Porn-Based Malware Is Sweeping Across Facebook

source: http://feeds.gawker.com/~r/gizmodo/vip/~3/JOsfMIpNqYQ/beware-porn-based-malware-is-sweeping-across-facebook-1682848959

Beware: Porn-Based Malware Is Sweeping Across Facebook

Don’t click any porn links on Facebook. Just don’t. It’s a good rule of thumb, but there’s an extra good reason right now. There’s a troubling type of porn-based malware that’s apparently infected over 110,000 Facebook users in two days. And you could get the same Click Transmitted Disease.


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drag2share: Verizon Wireless will let you dodge those sketchy ‘supercookies’

source: http://www.engadget.com/2015/01/30/verizon-wireless-supercookie-opt-out/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Living a wholly private life on the internet is getting to be impossible, but months of thinkpieces and public outcry finally seem to have done a little good where one company is concerned. According to the New York Times, Verizon Wireless is giving its customers the option to fully opt out of the quiet, advertiser-friendly web tracking it’s been conducting for the better part of two years. Alas, there’s no word yet on just when that change will take effect, though it can’t come soon enough for the privacy advocates and concerned consumers that’ve been raising hell since the existence of so-called “supercookies” came to light.

Right, let’s take a step back for a moment. Since 2012, Verizon’s been modifying some of its mobile web traffic to include what are technically called a Unique Identifier Header — better known these days as “supercookies” — that quantify your activity on the web to help build a pattern of interests and actions. That information forms an invisible portrait of you that’s incredibly valuable to advertisers looking to target ever more specific subsets of people who might want to buy their crap. Now in fairness, Verizon has been giving people the option to opt-out of the advertising side of the equation for a while now. Thing is, their web traffic would continue to be tagged with supercookies anyway. Users never had a say in whether or not they were tracked, just whether or not they were pandered to in the process. That thankfully won’t be the case for too much longer (we hope) but c’mon Verizon — if you’re going to pull something like this, at least give us the choice to opt in rather than bail out of something you’ve unilaterally imposed on us.


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Which Day of the Week Nets The Highest Share of Search Ad Clicks?

source: http://www.marketingcharts.com/online/which-day-of-the-week-nets-the-highest-share-of-search-ad-clicks-50832/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Adobe-Global-Daily-Share-of-Search-Ad-Clicks-in-Q4-Jan2015

Source: Adobe [pdf]

Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from b! rand Fac ebook followers.

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Top US Markets by SVOD Penetration

source: http://www.marketingcharts.com/online/top-us-markets-by-svod-penetration-50838/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Nielsen-Top-US-Markets-by-SVOD-Penetration-Jan2015

Source: Nielsen [download page]

Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014. That’s according to a recent report from Nielsen, which notes that 42% of US households have access to at least one service, with Netflix remaining easily in the lead (36% of households), ahead of Amazon (13%) and Hulu (6%). Some services are more popular in some markets than others: San Francisco (48%) edges Washington, DC (47%) in Netflix penetration, while Washington, DC (24%) takes the lead over Seattle (23%) in Amazon In! stant Pr ime penetration, with San Francisco further back (18%). Seattle, meanwhile, has the largest share (9%) of homes with access to Hulu Plus.

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Mobile Share of Facebook Ad Revenue Dominates

source: http://www.marketingcharts.com/online/mobiles-share-of-facebook-ad-revenues-continues-to-rise-50846/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q42014-Jan2015

Source: Facebook [pdf]

Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period. Some 64% of Facebook’s 1.39 billion monthly active users accessed the site daily, with that figure unchanged from a quarter earlier. Nevertheless, that translated to 890 million daily active users (DAUs), of whom roughly 84% were mobile DAUs.

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Super Bowl 2015 Advertising: Viewer Attitudes and Spending Trends

source: http://www.marketingcharts.com/television/super-bowl-2015-advertising-viewer-attitudes-and-spending-trends-50857/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

NRF-Viewers-Opinions-Super-Bowl-TV-Ads-2015-v-2008-Jan2015

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds. This article provides a quick look at some of the research that has emerged in the past few weeks surrounding the event, including advertiser spending and consumer attitudes to Super Bowl spots.

According to a recently-released survey from the NRF, slightly more than three-quarters (75.8%) of American adults will watch the Super Bowl this year, with this figure having slowly climbed from 69.7% back in 2007. Men (83.1%) are more likely to watch than women, although almost 7 in 10 women plan to watch. When sorting by age group, the survey results also show that youth are more likely to watch than their older counterparts, with 83.1% of 18-24-year-olds expecting to tune in versus 66.8% of adults aged 65 and older.

Viewers will be spending on food and beverages and other items for Super Bowl Sunday, at an estimated $77.88 per person, the highest figure going back at least as far as 2007 ($56.07).

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Are Marketers Leveraging Data-Driven Insights For Their Top Priorities?

source: http://www.marketingcharts.com/online/are-marketers-leveraging-data-driven-insights-for-their-top-priorities-50893/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Teradata-Marketers-Ability-to-Leverage-Data-Insights-for-Priorities-Jan2015

Source: Teradata [download page]

Notes: Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are unde r pressure to become more analytic. The Teradata survey, fielded late last year among more than 1,500 marketers worldwide, also found that 87% consider data the most underutilized asset in marketing organizations, almost double the share (46%) feeling that way a year earlier. With a majority of respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions, the study notes that marketers are currently most able to fully leverage insights from data for customer acquisition and retention (53%) and to prove marketing effectiveness by measuring outcomes and ROI (45%).

Curiously, though, proving marketing effectiveness ranks as the lowest priority among those tracked, cited by just 3% of respondents. That’s despite many studies last year How Data Analytics Changes Marketing Campaigns

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State of Data Quality Continues to Worsen

source: http://www.marketingcharts.com/online/state-of-data-quality-continues-to-worsen-50897/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Experian-State-of-Data-Quality-Jan2015

Source: Experian Data Quality [download page]

Notes: Despite all of the benefits attributed to data-driven marketing, data quality issues continue to persist, according to a new report from Experian Data Quality. In new survey results, Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago. That’s even higher than the global average, which has steadily risen over the past couple of years: in this year’s study, respondents estimated that an average 26% of their data is inaccurate, up from 22% in 2014 and 17% a year earlier. Human error continues to be the main culprit, cited by 61% of respondents, followed by a lack of internal communication between departments (31%) and an inadequate data strategy (28%).
Meanwhile, the most common data accuracy errors are incomplete or missing data (51%), outdated information (48%) and inaccurate data (44%), and the most common methods of detection are problems reported by employees, customers or prospects (57%) and proactive data audits (44%).

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drag2share: Anonymized Credit Card Data Really Isn’t Very Anonymous

source: http://feeds.gawker.com/~r/gizmodo/vip/~3/dIKRpHe6jWU/anonymized-credit-card-data-really-isnt-very-anonymous-1682731883

Anonymized Credit Card Data Really Isn't Very Anonymous

Credit card companies often strip your details from their records and then share it with third parties, claiming that it’s anonymized. But a new study from MIT reveals that analysis of just four purchases made on your card can identify you with more than 90 percent accuracy, even when your details are removed.


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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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