AP Publishes 10X More Articles Thanks to Bots

source: http://feedproxy.google.com/~r/businessinsider/~3/TQhN7DFQPzI/aps-partnership-with-automated-insights-2015-1

Robots

If you thought robots could never replace journalists, think twice.

That’s certainly been the case at The Associated Press, America’s oldest 24-hour news agency. AP produced 3,000 articles in the past quarter, 10X more than it used to, by using automated technology.

According to The Verge, AP has been able to do it by partnering with Automated Insights, a company that specializes in “robot journalism.” Automated Insights uses artificial intelligence and Big Data analysis to automatically generate data-heavy articles, such as earnings reports.

Initially there was some human editing involved, but now most of the articles are fully automated — with far fewer errors than human reporters and editors. In theory, it could crank out 2,000 articles per second.

But AP says the purpose of having “robot journalists” is not about replacing its reporters, at least in the foreseeable future. Instead, it is to allow the reporters to spend more time on high-quality journalism.

Of course, this is not the first time we’ve seen a computer software do a better job than its human counterparts. Last year, we wrote about Narrative Science, another story automation company, that claims it can do the type of deep analysis a $250,000 per year consultant would do.

If you’re still not a believer in “robot journalism,” make sure you read AP’s article on Apple’s latest earnings. There’s no byline, but just a small note at the end: “This story was generated by Automated Insights using data from Zacks Investment Research.”


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By: Dr. Augustine Fou Friday, January 30th, 2015 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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