drag2share: Anonymized Credit Card Data Really Isn’t Very Anonymous

source: http://feeds.gawker.com/~r/gizmodo/vip/~3/dIKRpHe6jWU/anonymized-credit-card-data-really-isnt-very-anonymous-1682731883

Anonymized Credit Card Data Really Isn't Very Anonymous

Credit card companies often strip your details from their records and then share it with third parties, claiming that it’s anonymized. But a new study from MIT reveals that analysis of just four purchases made on your card can identify you with more than 90 percent accuracy, even when your details are removed.


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By: Dr. Augustine Fou Friday, January 30th, 2015 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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