Mobile Share of Facebook Ad Revenue Dominates

source: http://www.marketingcharts.com/online/mobiles-share-of-facebook-ad-revenues-continues-to-rise-50846/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q42014-Jan2015

Source: Facebook [pdf]

Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period. Some 64% of Facebook’s 1.39 billion monthly active users accessed the site daily, with that figure unchanged from a quarter earlier. Nevertheless, that translated to 890 million daily active users (DAUs), of whom roughly 84% were mobile DAUs.

By: Dr. Augustine Fou Friday, January 30th, 2015 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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