Why Do Millennials Use Facebook and Twitter?

source: http://www.marketingcharts.com/online/why-do-millennials-use-facebook-and-twitter-52812/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends’ lives and Twitter use more to see what’s “trending.”

Asked which – if any – of several options are the main reaso! ns they use Facebook, respondents were most likely to say they do so to see what’s happening in their friends’ lives and what they’re talking about. Some 69% of respondents cited this option, which works out to about three-quarters of users (just 9% said they don’t use Facebook). Next on the list, 53% of respondents overall (58% of users) reported that a main reason for using Facebook is to find things that entertain them, such as funny lists, articles or videos.

By comparison, significantly fewer (31% of respondents; 34% of users) said that a main reason for using Facebook is to see what’s “trending” and what people are talking about on social media.

That was the top reason given by Millennials for using Twitter, however. Some 16% of Millennials surveyed (or 43% of users, given that 63% reported not using Twitter) said this is a main reason for using Twitter, slightly ahead of the 15% (or 41% of users) who said they mainly use Twitter to find things that entertain them.

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By: Dr. Augustine Fou Wednesday, March 25th, 2015 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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