Archive for July, 2015

drag2share: Facebook will soon add a ‘buy’ button so you can shop from Facebook

source: http://feedproxy.google.com/~r/businessinsider/~3/lHeTnl0dZME/facebook-buy-button-2015-7

Mark Zuckerberg

Facebook is rolling out a new way to sell things. 

It’s letting certain stores sell their products directly through the social network via a “buy” button on their Pages, BuzzFeed’s Alex Katrowitz reports

Although Facebook’s just testing its so-called “shop section,” the move makes sense, given its recent introduction of peer-to-peer payments capabilities, new ways to let stores communicate with people via messages, and its increasing dedication to keeping people within the Facebook ecosystem as much as possible. 

This isn’t the first time Facebook has taken a stab at ecommerce. 

Back in 2011, Facebook allowed a bunch of different brands like Gamestop, Gap, JC Penney, and Nordstrom to open stores on the site.

They all closed within a year. 

At the time, several merchants said that they decided to close their shops because consumers preferred shopping on their regular sites, so there wasn’t a big enough return on investment. 

Of course, ecommerce has swelled hugely since then and its become much more normalized for people to buy things on their phones. Google, Pinterest, and Twitter now all have their own buy buttons too.

Facebook told BuzzFeed it won’t take a cut of sales. 

Don’t expect to see a bunch of buy buttons cropping up right away.

“We are planning to expand the test in coming weeks to include more businesses, but it will remain very small for now,” a spokesperson told Business Insider. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Wednesday, July 15th, 2015 news No Comments

We’re spending a lot more time in our favorite apps, but not trying new ones

Source: http://www.businessinsider.com/app-usage-time-and-number-of-apps-used-2011-through-2014-2015-7

Americans are spending more than twice as much time using smartphone apps as they did just three years ago. But we’re spending most of that extra time in a small number of familiar apps, rather than spreading it among a bunch of new ones.

According to research from Nielsen via Statista, American iPhone and Android phone users spent an average of 37 hours and 28 minutes using smartphone apps in the fourth quarter of 2014, more than double the figure of 18 hours and 18 minutes from the last quarter of 2011. But the number of apps used has barely budged, moving from 23.3 to 26.7.

That’s good news for app makers if they can break into the top echelons of popularity, as companies like Google and Facebook have managed to do. But it’s not so good for budding app developers who are hoping that more time on our phones means more time downloading and using new apps. 

070615 cotd

SEE ALSO: Teens are abandoning TV in droves

Join the conversation about this story »

NOW WATCH: The 12 best new features coming to the iPhone


Monday, July 6th, 2015 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing