Top Stated Reasons For Abandoning A Mobile Transaction

source: http://www.marketingcharts.com/online/top-stated-reasons-for-abandoning-a-mobile-transaction-58429/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Jumio-Top-Reasons-Abandoning-Mobile-Transaction-Aug2015Source: Jumio

    Notes: A majority (56%) of US smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty (45%) was the top reason cited, followed by slow load times (36%) and difficulty with navigation (31%). These usability concerns appear to outweigh security concerns around payment (27%) and personal (26%) information, per the survey’s results, though other research suggests security con! cerns ar e still prevalent.

    By: Dr. Augustine Fou Monday, August 24th, 2015 news

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

    Augustine Fou portrait
    http://twitter.com/acfou
    Send Tips: tips@go-digital.net
    Digital Strategy Consulting
    Dr. Augustine Fou LinkedIn Bio
    Digital Marketing Slideshares
    The Grand Unified Theory of Marketing