Archive for September, 2015

Trends in Key Mobile App Ad Metrics in Q2 2015

source: http://www.marketingcharts.com/online/trends-in-key-mobile-app-ad-metrics-in-q2-2015-59407/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Kenshoo-Mobile-App-Ad-Trends-in-Q22015-Sept2015Source: Kenshoo [download page]

    Notes: Mobile application installs grew by 346% year-over-year in Q2, representing a significantly faster rate of growth than experienced during 2014, reports Kenshoo in a recent study. Ad spend (+293%) also saw rapid growth, though these metrics are at least in part affected by new entrants and titles tracked. Of note, while costs-per-click (CPC) grew by 16%, cost-per-install (CPI) dropped by 12%, with the CPI gap between iOS and Android sharply narrowing this year. › Continue reading

    Saturday, September 19th, 2015 news No Comments

    US E-Commerce Metrics, by Device, in Q2 2015

    source: http://www.marketingcharts.com/online/us-e-commerce-metrics-by-device-in-q2-2015-59300/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    Monetate-US-E-Commerce-Metrics-by-Device-in-Q2-Sept2015Source: Monetate [download page]

      Notes: Q2 2015 was “pretty good,” declares Monetate, noting overall increases in conversion rates, average order values and revenue per session on a global basis, though bounce rates also increased. Also of interest, average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search. Within the US, smartphones’ share of e-commerce visits increased again; however, these devices continue to trail tablets and desktops in conversion and add-to-cart rates.

      Thursday, September 17th, 2015 news No Comments

      Ad-block software is approaching 200 million users — here’s how publishers are reacting

      Source: http://www.businessinsider.com/ad-blocking-software-has-200-million-users-2015-8

      Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.

      That represents a big uptick in ad-block usage from just one year ago. The software, which blocks ads from appearing on websites, search, and social networks, is also catching on in the US. Ad-block MAU totaled 45 million in the US as of June 2015, increasing nearly 50% from last year, according to PageFair and Adobe.

      In this report, BI Intelligence looks at ad block usage rates, Apple’s newest ad block software and how it could make ad blocking more common on mobile, and examines solutions for publishers. There are several solutions that publishers can use to combat the growing ad-block problem, including education, technical solutions, and micropayments. Which solution publishers should opt for can be determined by their particular ad-block usage rates. 

      ad blockratesbyveritcal(global)

      Access The Full Report By Signing Up For A Full-Access Trial​>>

      Here are some of the key takeaways from the report:

      In full, the report:

      To access the full report from BI Intelligence, sign up for a full-access 14-day trial here. Full-access members also gain access to new in-depth reportshundreds of charts, as well as daily newsletters on the digital industry.

      Join the conversation about this story »


      Thursday, September 10th, 2015 news No Comments

      What Causes Consumers to Lose Trust in Digital Brands?

      source: http://www.marketingcharts.com/online/what-causes-consumers-to-lose-trust-in-digital-brands-58728/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      Neustar-Consumer-Perceptions-Trustworthy-Websites-Sept2015A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes. › Continue reading

      Wednesday, September 9th, 2015 news No Comments

      90% of US Mobile Internet Time Said Spent in Apps

      source: http://www.marketingcharts.com/online/90-of-us-mobile-internet-time-said-spent-in-apps-58693/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      Flurry-Share-Time-Spent-Mobile-Devices-Sept2015Source: Flurry

        Notes: Apps continue to dominate US time spent with mobile, says Flurry, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014. Breaking down mobile internet consumption by app and browser categories, the data shows Facebook’s app by itself occupies 19% share of time spent, meaning that it alone accounts for almost twice as much time spent with mobile as browsers. The study also finds that time spent with gaming apps has shrunk, while mobile users are spending more time with entertainment and messaging/social apps. › Continue reading

        Wednesday, September 9th, 2015 news No Comments

        Mobile to Surpass Print in US Media Ad Spend This Year

        source: http://www.marketingcharts.com/online/mobile-to-surpass-print-ad-spend-in-2015-58798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

        eMarketer-US-Ad-Spend-Share-by-Medium-2014-2019-Sept2015Almost one-third (31.6%) of US media ad spending will be allocated to digital media this year, with mobile capturing the majority share of that spending, estimates eMarketer in a recent forecast. In fact, for the first time, the share of media ad spending allocated to mobile (16.6%) will exceed the share allocated to print (15.8%). › Continue reading

        Wednesday, September 9th, 2015 news No Comments

        Facebook Estimated to Capture One-Fifth of US Mobile Ad Spending

        source: http://www.marketingcharts.com/online/facebook-estimated-to-capture-one-fifth-of-us-mobile-ad-spending-58924/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

        eMarketer-Facebook-Google-Share-US-Mobile-Ad-Revenues-2014-2017-Sept2015Source: eMarketer

          Notes: Facebook will grow to account for 20.3% of all US mobile ad spending in 2017, up slightly from an estimated 19.4% share this year and 18.5% last year, per eMarketer’s latest estimates. (That would be in line with the 19% of mobile internet time spent with Facebook.) While Facebook’s share of mobile ad revenues is expected to grow slightly, the opposite is true for Google, which is projected to see a sizable decrease in revenue share this year (from 36.9% to 32.9%). › Continue reading

          Wednesday, September 9th, 2015 news No Comments

          Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

          Augustine Fou portrait
          http://twitter.com/acfou
          Send Tips: tips@go-digital.net
          Digital Strategy Consulting
          Dr. Augustine Fou LinkedIn Bio
          Digital Marketing Slideshares
          The Grand Unified Theory of Marketing