90% of US Mobile Internet Time Said Spent in Apps

source: http://www.marketingcharts.com/online/90-of-us-mobile-internet-time-said-spent-in-apps-58693/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Flurry-Share-Time-Spent-Mobile-Devices-Sept2015Source: Flurry

    Notes: Apps continue to dominate US time spent with mobile, says Flurry, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014. Breaking down mobile internet consumption by app and browser categories, the data shows Facebook’s app by itself occupies 19% share of time spent, meaning that it alone accounts for almost twice as much time spent with mobile as browsers. The study also finds that time spent with gaming apps has shrunk, while mobile users are spending more time with entertainment and messaging/social apps.

    It’s worth noting that a recent study of mobile programmatic, this time from Smaato, foun! d that m obile web usage is growing quickly on a global level and is eating up a greater share (38%) of mobile ad spend. And another study, from Adobe [pdf], indicates that in the US, preference for apps versus the mobile web depends on the task.

    By: Dr. Augustine Fou Wednesday, September 9th, 2015 news

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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