Trends in Key Mobile App Ad Metrics in Q2 2015

source: http://www.marketingcharts.com/online/trends-in-key-mobile-app-ad-metrics-in-q2-2015-59407/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Kenshoo-Mobile-App-Ad-Trends-in-Q22015-Sept2015Source: Kenshoo [download page]

    Notes: Mobile application installs grew by 346% year-over-year in Q2, representing a significantly faster rate of growth than experienced during 2014, reports Kenshoo in a recent study. Ad spend (+293%) also saw rapid growth, though these metrics are at least in part affected by new entrants and titles tracked. Of note, while costs-per-click (CPC) grew by 16%, cost-per-install (CPI) dropped by 12%, with the CPI gap between iOS and Android sharply narrowing this year.

    The report notes that click-to-install rates hovered around 33% in Q2, meaning that almost 1 in 3 clicks on a social ad for a mobile app turn into an app install.

    By: Dr. Augustine Fou Saturday, September 19th, 2015 news

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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