It’s no longer all about ads — here’s how publishers, streaming sites, and apps are using subscriptions to boost revenues

Source: http://www.businessinsider.com/subscriptions-as-alternative-to-ads-for-digital-content-and-apps-2015-4

bii Share of Eastern European Connected carsMany digital media companies have embraced monthly and annual subscriptions and now Apple has gotten into the business with its Apple Music service. The subscription model allows digital media companies to provide a premium experience that offers more than the basic, often ad-supported service level.

Subscriptions are enjoying a new prominence as a revenue model for digital content and apps. Internet companies are exploiting the opportunity to boost ARPU (average revenue per user), thanks to recurring payments from a subscriber base.

In this exclusive report from BI Intelligence we look at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps.

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Here are some of the key takeaways:

The report is full of charts, data, and case studies that can easily be downloaded and put to use. 

In full, the report: 

To access the full report from BI Intelligence, sign up for a 14-day full-access trial hereFull-access members also gain access to new in-depth reportshundreds of charts, as well as daily newsletters on the digital industry

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By: Dr. Augustine Fou Monday, October 5th, 2015 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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