One simple chart shows how retail as we knew it is dying (PG)


Retail companies are in the middle of a seismic shift.

Younger shoppers are taking over the market, and they have a penchant for online shopping. This means that older, brick-and-mortar sellers are struggling to keep up with online giants like Amazon.

Home-products maker Procter & Gamble — think Tide detergent and Pampers diapers — laid out in one simple bar chart just how huge this shift has been.

The slide, from a company presentation at an analyst conference this week, shows the monthly buying frequency of US shoppers in hypermarkets — stores with both grocery and department sections — and online.

In just seven years, shoppers have shifted from making one monthly purchase on average online, to 6.5. Meanwhile, purchases at brick-and-mortar stores dropped from 7 visits to just under 5. 

But even as traditional retailers adapt to the shift, they face the issue of added costs, which crunch profits.

Markets COTD 2 9 16Procter and Gamble

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By: Dr. Augustine Fou Saturday, February 20th, 2016 news

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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