analytics

Mitt Romney Twitter Fraud – 117k Followers On A Weekend Day

Digital Forensic Analysis by Augustine Fou

The first graph shows search interest in “mitt romney” over the period of June 25 – July 24, 2012. There is no discernible lift in interest around July 21, according to Google Insights for Search 

The second chart below was generated by Twitter Counter and shows a dramatic increase of nearly 117,000 followers in 1 day, when the average number of adds per day over the same period was usually a steady 7,800 per day.

Something is not kosher.  The spike happened on a Saturday, July 21. Saturdays and Sundays are usually the worst days to tweet according to a study by FastCompany.

Many of the followers listed on Romney’s twitter page have ZERO tweets, ZERO followers, etc. (see screen shot)

See at the bottom an example of the proliferation of “service” which help users buy thousands of followers at a time.

mitt romney search interest

 

dramatic increase of 117,000 followers in one day

 

 

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Tuesday, July 24th, 2012 analytics No Comments

Most people click on organic results and they have highest CTR

Methodology of organic CTR vs paid CTR

- reviewing dozens of Google Analytics sites has shown that traffic from organic results is far greater than traffic from paid ads on search engines; roughly 75 – 85% of the traffic is from the organic side while 15 – 25% come from the paid side

Click through rate of organic results

- click through rates on the organic side were derived from analyzing dozens of client sites via webmaster tools. The click through rate of organic results is defined as number of clicks divided by number of impressions in organic search result pages.

- average click through rates from paid search are well published and well known from dozens of sources published online over the years.

organic has higher clicks and click through rates and are free

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Friday, July 20th, 2012 analytics, digital, digital strategy, SEM, SEO No Comments

Marketing Costs Normalized to CPM Basis for Comparison

Comparing costs of various media channels, on a CPM basis – cost per thousand impressions basis.

 

 

SOURCE: http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in-cost-effectiveness

 

SOURCE: http://www.clickz.com/clickz/column/2126376/newspapers-money-online

 

SOURCE: http://www.handmadeology.com/etsy-ad-pricing-comparing-them-to-the-competition/

 

UPDATED: January 30, 2013.  See also Comparative Media Costs Offline and Online

 

 

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Ad Targeting Gone Horribly Wrong

Just because the content contains certain words doesn’t mean targeting ads based on those words will work.
Toyota supermarket crash video
Toyota ad appears as Camry hits supermarket doors in this video. (Florida Highway Patrol/ April 14, 2012)
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Monday, February 27th, 2012 analytics, news, statistics No Comments

Facebook Fatigue vs LinkedIn Lift

Facebook Monthly Unique Visitors and Pageviews are down. Interestingly, the use of Facebook dropped over the holidays, implying that many people use it at the office and during work.

Source: Compete
Facebook Unique Users and Pageviews
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LinkedIn Unique Users and Pageviews
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Wednesday, February 22nd, 2012 analytics, news No Comments

Pinterest Followed 274 of My Friends And Notified Them

Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/

According to comScore, the average Pinterest user spend 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. If you don’t count sites like Google+ or new Yahoo channels that have built in user bases, comScore’s data shows Pinterest would be the fastest site of any kind to hit 10 million monthly uniques in the U.S.

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Wednesday, February 15th, 2012 analytics, statistics No Comments

Bottled Water Infographic

Presented by Online Education
The Facts About Bottled Water

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Thursday, January 19th, 2012 analytics No Comments

Search as Research – Using Search for Continuous Consumer Insights

Chocolate Covered Cherries – every December
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Chocolate Covered Strawberries – every February
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Condos – search volume drops dramatically into the 3rd and 4th quarters
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Related search for COPD drugs Advair, Spiriva, and Symbicort. The related searches reveal what users were actually looking for when they searched the base term.

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Sunday, December 4th, 2011 analytics, news No Comments

Search Ads versus Display Ads

UPDATED:  April 10, 2012

AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never in view for ad exchanges. Users are there to view content, not ads. And they are conditioned to avoid the top, right side, and bottoms of web pages (see eye tracking at the bottom of this post).

Image Source: http://www.emarketer.com/Article.aspx?id=1008965

Cumulative Time that Digital Display Ads Worldwide Are In-View, by Platform, Q4 2011 (% of total)

ORIGINAL POST:  March 25, 2011

Hands down, search ads beat display ads in click through rates (CTRs).  In every one of the examples below and the several dozen more that I did not screen shot, search is more effective than display because the ads are brought up when the user types in the search term and are looking for something, vs display which is served up alongside content.

search advertising versus display advertising display ads vs search ads CTRs search CTRs vs display CTRs search ads display ads

Facebook display advertising click through rates are even sadder (i.e. worse) as you can see from the chart below — like an order of magnitude

lower (0.024%)
facebook ad click through rate

display ad spending search ad spending emarketer

search ads vs display ads

digital display vs search ads

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eye tracking studies show that most users are already conditioned to avoid looking at the top and right side of web pages because they know that is where banner ads or display ads go.

 

 

 

 

 

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Friday, March 25th, 2011 analytics 1 Comment

Long Live Digg.com – a Web 2.0 Pioneer

UPDATED:  June 19, 2011.   Community curation (a bunch of people giving news items thumbs up) will live on.  Added Delicious bookmarks (community bookmarking and tagging).

Long live the spirit of Digg.com – community curation will live on …

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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