digital strategy

Most people click on organic results and they have highest CTR

Methodology of organic CTR vs paid CTR

– reviewing dozens of Google Analytics sites has shown that traffic from organic results is far greater than traffic from paid ads on search engines; roughly 75 – 85% of the traffic is from the organic side while 15 – 25% come from the paid side

Click through rate of organic results

– click through rates on the organic side were derived from analyzing dozens of client sites via webmaster tools. The click through rate of organic results is defined as number of clicks divided by number of impressions in organic search result pages.

– average click through rates from paid search are well published and well known from dozens of sources published online over the years.

organic has higher clicks and click through rates and are free

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Friday, July 20th, 2012 analytics, digital, digital strategy, SEM, SEO No Comments

Slideshare – Social Amplification Blows Up the Good, Bad, and Ugly

“Before you do ‘trial-and-error’ social media marketing, you’d better plan ahead and be ready for it to blow up – good OR bad. The opportunity for marketers is to leverage social amplification instead of sticking ads in social media sites.” – Augustine Fou
Social Amplification Blows Up the Good, Bad, and Ugly
View more presentations from Augustine Fou

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The Power of Social Media Illustrated Has Over 50,000 Views in 4 Days on Slideshare

Power of Social Media Illustrated – the power of consumers expressed through social media caused swift action by big companies.

March 2012 – Starbucks Frap Flap, using ground up bugs to color strawberry frappucinos

March 2012 – Kroger and Safeway pulled all “pink slime” beef products from shelves

power of social media to change companies' actions

 

 

 

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Google Weather Control – Crowdsourcing Weather From Citizen Meteorologists

Crowdsourcing Weather from citizen Meteorologists

crowdsourcing weather from citizens

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Sunday, April 1st, 2012 charts, digital strategy, Social media No Comments

Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.

http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries

 

dr augustine fou post panel interview

 

For more information and the full interview  – http://www.youtube.com/watch?v=AXAh5jRVp_w

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Wednesday, March 21st, 2012 digital strategy, SEM, SEO, Social media No Comments

Digital Strategy Slides

 

 

 

 

 

 

 

 

 

 

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Tuesday, February 28th, 2012 digital strategy No Comments

Read Anonymous Reviews like Graffiti

Source: http://lifehacker.com/5886582/read-anonymous-reviews-like-graffiti

Read Anonymous Reviews Like GraffitiTrolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.

More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:

When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.

If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.

The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy here—or even Hanksy.) Photo remixed from The Awl.

An internet troll’s opinion should carry no more weight than graffiti | The Guardian

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Wednesday, February 22nd, 2012 digital strategy No Comments

Long Live Digg.com – a Web 2.0 Pioneer

UPDATED:  June 19, 2011.   Community curation (a bunch of people giving news items thumbs up) will live on.  Added Delicious bookmarks (community bookmarking and tagging).

Long live the spirit of Digg.com – community curation will live on …

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What’s a CADB? What does CADB stand for?

CADB

Celebrity Amplified Digital Business

Celebrity Accelerated Digital Business

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Tuesday, February 22nd, 2011 digital strategy, trends No Comments

Digital Strategy Courses / Digital Marketing Courses – Dr. Augustine Fou

New York University NYU – Digital Strategy: Creating Synergy in Your Marketing Program / X50.9505

http://www.scps.nyu.edu/faculty/all/f/2/12360/augustine-fou

Rutgers — Mini-MBA™: Social Media Marketing / Digital Marketing

http://www.cmd.rutgers.edu/mini-mba-social-media-marketing.html

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Sunday, January 9th, 2011 digital strategy 2 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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