digital
Major Players Consolidate Share in US Mobile Ad Market
Source: http://www.emarketer.com/Article/Major-Players-Consolidate-Share-US-Mobile-Ad-Market/1009967
A new eMarketer forecast breaks out US mobile ad revenues by company, and projects that Google will take in more than half of all dollars this year. Facebook and Twitter have also increased their share of the market since beginning to offer mobile ads last year.
Google+ Trumps Twitter, Earning Second Place for Total US Social Networkers
Breaking down social network use by gender shows that women are more likely to be on most social network sites, especially Pinterest. But overall, Google+—a relatively new contender in the social network horse race—has taken second place for both men and women.
Amazon Earned Over $600 Million in Ad Revenue Last Year
Source: http://www.emarketer.com/Article/Amazon-Earned-Over-600-Million-Ad-Revenue-Last-Year/1009940
Amazon is becoming a force within the digital ad market, with revenues growing 45% last year. This year, eMarketer estimates Amazon’s ad revenues will top $835 million, as the company benefits from its vast consumer purchasing data.
The Android Platform Migrates To Low-Cost PCs
Source: https://intelligence.businessinsider.com/welcome
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
New Acer $400 PC Will Run Android (CNET)
This should give Microsoft pause: Acer’s new all-in-one PC, named the AIO, will run Android. Intel has dropped hints that more Android-powered low-cost PCs are on the way. Although Android chief Sundar Pichai threw water on the idea of connecting the Android and Chrome operating systems, it makes sense in a multi-device computing world to have the same operating system underpinning mobile-devices and low-powered laptops. Read >
The Average American Spends An Hour Of Quality Time With Their Smartphone (AllThingsD)
That’s according to a new study out by Experian. At least half that time is spent talking and texting. Read >
Apple’s iPhone Sales in India Up 400 Percent (Apple Insider)
It’s starting from a low base, but Apple is now moving 400,000 devices per month thanks to aggressive pricing strategies. However, some observers have penned articles with a contrarian take, saying that in fact, India has become a “dumping ground” for outdated iPhones 4 models. Read >
A Fun Take On Privacy In A World With Google Glass (Taptastic)
From pro-privacy haircuts, to portable anonymous lighting, to simply scaring off other Glass wearers with your own pair. A light-hearted take on a serious issue: what will happen to privacy in a world where no one knows whether you’re filming them or not? Read >
Is Silicon Valley An Echo Chamber, Or Can It Make Apps For The Rest Of The World? (The New York Times)
Nick Bilton of The New York Times muses about whether Silicon Valley creates many apps that just aren’t relevant to lifestyles outside of the privileged, engineer-choked world of Northern California. He analyzes success stories like Uber, and an a! pp calle d Twist as he considers this question. Read >
A Handy Infographic Outlining App Global Store Stats (Topapps.net)
Interesting to note that Microsoft’s store and the Amazon Appstore, the latter with only 16 million total downloads, are dwarfed by the competition. (See below.)
Mobile, Social See Biggest Digital Ad Spend Bumps
Source: http://www.emarketer.com/Article/Mobile-Social-See-Biggest-Digital-Ad-Spend-Bumps/1009926
Three of the hottest digital formats—mobile, social and video—will see the greatest percentages of US marketers upping their investments. Marketers are still more likely to treat digital marketing as a direct response tool, compared with offline marketing.
Big Data Analysis Filters Into Marketing Practices
Source: http://www.emarketer.com/Article/Big-Data-Analysis-Filters-Marketing-Practices/1009930
The practice of using Big Data has wormed its way into a number of marketing tactics, from SEO to brand strategy and everything in-between. But only a small minority of US marketing executives believe they are on the leading edge when it comes to using data and analytics tools.
Mortar
Source: http://www.businessinsider.com/warby-parker-brick-and-mortar-sales-2013-5
When Warby Parker opened a flagship store in New York City, many people were shocked. No one expected the digital eyewear disruptor to expand their business to a bricks-and-mortar store.
Speaking at Internet Week this week, Neil Blumenthal, one of Warby Parker’s founders, said the move was strategic.
“We believe the future of retail is at the intersection of e-commerce and bricks-and-mortar,” he said. ”People think it’s crazy that we went and signed a 10-year lease in SoHo, next to Ralph Lauren, across the street from the Apple Store. But we have actually been dabbling in bricks-and-mortar for about three years, almost as long as we have had the website open.”
When it launched, the start-up offered customers the option to try a number of glasses at home, he explained.
“That in itself was a physical form of sales, but what happened was that within 48 hours of launch, we were overwhelmed by demand and had to suspend the home trial program. And people would call up and say, ‘Hey, can we come to your office and try on glasses?’ And we would say, ‘Uh, we are working out of my apartment.’
“People would come in, and we would lay out the glasses on the dining room table. And we thought it was going to be a sub-optimal experience, but it ended up being a very special experience in that we could build relationships with our customers. They could try on all the glasses. We started to realize maybe there was a place for traditional bricks-and-mortar retail.”
The idea for the Warby Parker showroom and pop-ups was born. When those raked in profits, the company decided to open a flagship to anchor the brand. Now, 50 percent of their foot traffic and sales are driven by word-of-mouth, which Blumenthal says was exactly the point. “Our philosophy from the get-go has always been: How can we grow this primarily through word-of-mouth?
“It’s about how can we create special moments. When you walk into the store, most people are really surpr! ised, be cause it doesn’t look like any place they have ever been that sells eye glasses.”
Prepaid Smartphones Are Increasingly Popular In The U.S.
Source: https://intelligence.businessinsider.com/welcome
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
One-Third Of All U.S. Smartphone Sales Were Prepaid In The First Quarter (CNET)
Mobile financing patterns are changing. According to the NPD Group, prepaid smartphones accounted for 32% of all U.S, smartphone sales in the first quarter, up from 21% a year prior. NPD attributes the jump to consumers buying older models of flagship phone models, like the Samsung Galaxy S2 or the iPhone 4S. It may also explain why smartphone penetration is reaccelerating. Read >
How To Break Into Mobile Native Advertising (Mobile Marketer)
Interviews with executives from Klip, SessionM and Sharethrough on the best ways to get started with mobile native advertising campaigns. The main advice is to design context-sensitive ads that help customers solve problems in their day-to-day lives, and to focus on limited concrete goals at first, like getting users to share content. Read >
Apps Begin To Arrive on Google Glass (New York Times)
CNN, Elle, Twitter, Tumblr, Facebook, and Evernote will soon unveil new apps for Google Glass as it begins builds out its developer ecosystem. Path and the New York Times were previously the only apps available. Read >
AT&T CEO: Content Providers Will Subsidize Consumers’ Dat! a (F ierce Wireless)
Carriers are eager to ward off consumer dissatisfaction with data plans. AT&T Chairman and CEO Randall Stephenson told investors at a J.P. Morgan conference that he expects content providers and app developers to unveil new models that let consumers access their content without egregiously high data bills. “There will be models that emerge where they defray consumer charges by paying it themselves, or by advertising.” Read >
YouTube Is The Largest Source Of Mobile Traffic (Sandvine)
But who will be in the carriers’ crosshairs when the all-you-can-eat data party ends? YouTube accounts for a quarter of North American mobile traffic during peak period, according to Sandvine. Facebook chips in another 10%. Real-time entertainment (i.e., mobile video) accounts for 44% of peak mobile traffic. Read >
Consumer Spending On iOS Games Passes Dedicated Handheld Games (App Annie)
For the first time, gaming revenue on the iOS app store surpassed gaming-focused handheld devices, like Nintendo DS or Sony PlayStation Portable, further underscoring how smartphones are disrupting markets for devoted devices, such as MP3 players or cheap cameras. Games are the app store’s real success story. Games represent about 40% of downloads and 70 to 80% of consumer spending in both the App Store and Google Play. Read >
iOS And Android Combine For 92 Percent Of First Quarter Smartphone Shipments (IDC)
IDC reported slightly higher smartphone shipments than Gartner for the first quarter: 216 versus 210 million, respectively. Both showed Android opening up a massive lead in platform market share. IDC’s numbers also showed Microsoft’s Windows Phone overtaking BlackBerry as the number three operating system. Read >
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