4 in 5 Companies Report Steady or Increasing CostsLead


A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study[download page]. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their costs-per-lead are increasing (25%) than decreasing (19%).

Data quality appears to be a significant problem area in the report. In a worrisome juxtaposition, improving marketing data ranked last on the list of important lead generation objectives, even though lack of quality data and list resources tied with the lack of an effective strategy as the most challenging obstacle to lead generation success. Slightly fewer said that inadequate marketing budgets are most challenging.

Budgets, however, have been blamed for not meeting sales lead generation targets, according to a recent study from 360 Leads. Respondents to that study were more apt to blame budgets than data quality issues for missing their targets. Interestingly, marketing and sales respondents to the 360 Leads survey pointed the finger at internal company issues as a chief obstacle.

Monday, October 20th, 2014 digital No Comments

LinkedIn Revenue is a Rocketship


LinkedIn reported its earnings on Thursday, and the company beat Wall Street’s expectations across the board. The professional networking site reported $533.9 million in revenue, a big improvement over the $511 million analysts expected. And with several new products announced over the past few months, that revenue is expected to keep soaring.

According to company data charted for us by Statista, LinkedIn’s revenue keeps accelerating each quarter, even though its year-over-year growth had begun to slow down since 2011. Still, LinkedIn posted its first year-over-year growth improvement in several quarters, thanks to a 47% year-over-year increase in revenue, compared to 46% YOY growth last quarter.



Friday, August 1st, 2014 digital No Comments

drag2share: FORECAST: A Quarter Of Consumers’ Payment Card Transactions Will Be CardPresent By 2018


Card-not-present transactions include e-commerce and mobile payment transactions, online bill pay, over-the-phone transactions, and the like — basically any card-based transaction made without presenting a physical card to a merchant.

We arrived at our forecast based on data from the Federal Reserve, past growth trends, and our close tracking of the card payments industry.


US Card Transaction

Here is a look at share:

US Card Transaction Share

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Monday, July 21st, 2014 digital No Comments

drag2share: US E-Commerce Has Grown By Double Digits For The Past Fourteen Consecutive Quarters


E-commerce has been upending the retail industry over the past few years, and retailers are desperately trying to figure out the happy medium of how many stores they need to operate and how much to invest in e-commerce.

And, if comScore’s latest U.S. e-commerce data is any indication of what to expect this year, e-commerce sales will continue growing at a rapid pace. BI Intelligence has prepared the chart below, showing how e-commerce sales have trended since 2008.

  • PC-based e-commerce spending in the U.S. grew 12% year-over-year to $56.1 billion in the first quarter of 2014. This is the fourteenth quarter in a row that desktop-based e-commerce spending has grown by double digits.
  • Mobile-based e-commerce spending grew 23% year-over-year to $7.3 billion in the first quarter.
  • PC-based spending accounted for 88.5% of all e-commerce purchase volume in the first quarter. For comparison, PC-based spending accounted for 89.5% of all e-commerce spending in the first quarter of 2013, so mobile is taking up a bigger share of online purchases.

BI Intelligence, Business Insider’s premium research service, recently launched a new vertical dedicated to the e-commerce industry. Subscribe today to stay in the know on the rapidly changing e-commerce industry.

bii us ecommerce spending comscore

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: ,

Thursday, June 5th, 2014 digital No Comments

Augustine Fou’s Favorite NYC Places

Friday, May 23rd, 2014 digital No Comments

drag2share: BricksMortar Retailers Need To Start Going After ‘Reverse Showroomers’


With all the talk of showrooming — consumers armed with smartphones, comparing prices in-store — little has been made of the phenomenon known as reverse showrooming. Reverse showrooming, in which consumers compare prices online, but then go to the store to buy, is actually more common than showrooming and offers bricks-and-mortar retailers a real advantage over e-commerce only companies.

In the U.S., 69% of people have reverse showroomed, while only 46% have showroomed, according to a Harris poll.

In a recent report from BI Intelligence, we examine the numbers behind showrooming and reverse showrooming, what’s driving each trend, and what the different showrooming behaviors look like. We also look at what in-store advantages retailers have, and what they are doing both to capture in-store sales from reverse showroomers and to drive up purchases across channels.

Here are some of the key ways bricks-and-mortar retailers are leveraging their advantages to drive more reverse showrooming.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Thursday, May 22nd, 2014 digital No Comments

Spending on programmatic digital display ads to jump nearly 600% in Brazil

When you read this:

Programmatic to See Big-Time Growth in Latin America, Fueled by Brazil

And you see this (Digital Attack Map – NOTICE BRAZIL)

digital attacks over time


Monday, May 19th, 2014 digital No Comments

What a Massive Digital Attack Looks Like

Source:  Google Digital Attack Map

Dec 26 2013 attack on the US

Dec 26 2013 attack on the US

digital attacks over time

Google Digital Attack Map

Google Digital Attack Map

visualization of DDoS attacks around the world

Saturday, May 17th, 2014 digital No Comments

Marketers’ Most Effective Word of Mouth Tactics


WOMMAAMA-Satisfaction-W-O-M-Social-Tactics-Apr2014About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing, according to full results from a survey by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). Despite that, 2 in 3 believe that W-O-M is more effective than traditional marketing – and at least 7 in 10 are satisfied with a variety of tactics they’re using.

The survey measured usage of 19 word-of-mouth (WOM) and social media tactics, finding a broad range of adoption. At the top end, some 92% have experience with (82%) or are considering (10%) building and managing social media pages and profiles, while at the low end, only one-third have experience (13%) or are considering (20%) using agents for sampling.

For the most part, social media marketing tactics are being used by more respondents than offline W-O-M tactics; the researchers note that tactics that “delegate responsibility to consumers” are among the least-used, such as engaging fans in product development (16% with experience) and engaging fans in product development (26% with experience).

Tags: , , , , , , , , , , , , ,

Tuesday, April 29th, 2014 digital No Comments

Video Ad Fraud 201 – Advanced Topics (#MPVIS)

video ad fraud
here is my written recap of our panel, published on MediaPost
and here is the video of our session

Tags: , , ,

Tuesday, April 8th, 2014 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing