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90-9-1 or 1-9-90 Rule of Social Media Participation
90-9-1 or 1-9-90 Rule of Social Media Participation
90 readers 9 editors 1 creators
OMMA Social Panel – Going Beyond the “Like” Social Media Marketing
Source: Recorded Video of Panel Discussion - http://www.ustream.tv/recorded/22604393
Samsung Official TV Ad for Galaxy SIII is …. Officially useless
Unfortunately, Samsung … not memorable, full of cliche’d cliche’s and doesn’t tell me ANYTHING about the product and why I would want to buy it…
Officially useless … why’d you have to go out and spoil a perfectly AWESOME device?
Facebook Scam Artist Fined
Source: http://gizmodo.com/5908668/facebook-ad-scam-artists-fined-for-being-really-really-awful
Adscend Media is the jerk ad agency responsible for many of the “OMG LOL THIS VIDEO IS SO GOOD JUSTIN BEIBER” links on Facebook that, when clicked, spam the same crap link to your friends. It has just been fined $100,000 by a Washington court for spamming and scamming Facebook users.
The thing is, that $100,000 fine looks tiny compared to the $1.2 million that Adscent Media brings in every month; 80 percent of which comes from the scammy links that, really, should be punishable by orbital bombardment. Facebook itself is trying to legislate stuff like this out of our lives, and this decision is a step in that direction, but there’s still a lot of lawyering left to do. [Venture Beat]
Hacked Twitter Passwords Reveal Lots of Spam Accounts
Source: http://gizmodo.com/5908700/its-okay-to-look-through-these-hacked-passwords
If you’ve ever wanted a Twitter account that has around 10 followers, a randomly generated username, and is following thousands of random people, today is your lucky day. Earlier today, an anonymous hacker dumped 55000 usernames and passwords onto Pastebin. Normally, this would be a real inconvenience—and a worrisome breach—but all the affected appear to be spambots with randomly generated passwords and email addresses.
It’s easy to tell that these are spambots, because almost all of the accounts have the type of passwords that are easy for a robot to remember but easier for an actual person to forget. Many of the accounts affected no longer exist, and even if the passwords weren’t leaked, Twitter still regularly shuts down spambots. Most likely, few of these accounts will exist in a week. But if you were itching for a catchy computer -enerated Twitter handle like @Jesicawuaqg or @Pamulakmqxl, well, you’ve got thousands to choose from. Unless your name really is Jesica Wuaqg. Then you might have a problem. [AirDemon via TheNextWeb]
Saatchi Where’s The Creativity?
T-Mobile Royal Wedding, created by Saatchi & Saatchi
Launched April 15, 2011
JK Wedding Dance, Original
Posted July 19, 2009.
Amazon’s Plague of Fake Books
Source: http://gizmodo.com/5902283/amazon-is-overrun-with-a-plague-of-fake-books
If you search for popular books on Amazon, it turns out you’ll turn up intentionally misleading knockoffs. Publishers obviously aren’t happy about about it, but some of these titles are hilarious. I Am The Girl With The Dragon Tattoo, anybody? Seriously, who falls for that? Apparently, a lot of people.
Fortune found a slew of these ripoffs on Amazon. Currently, the online retailer’s bestselling book Fifty Shades of Grey by E.L. James. If you’d been searching for the popular romance novel would you have been fooled by the very similar Thirty-Five Shades of Grey by J.D. Lyte? Maybe, actually!
Not only are the people who are putting these books up for sale reaping profits and ripping people off, Amazon is complicit in the whole affair:
It’s perhaps more shocking that Amazon (AMZN) not only sells the books, it’s also helping their authors create them. All of the apparent copycat books that Fortune found on Amazon were made through CreateSpace, which is a division of Amazon. Authors can use CreateSpace’s system to design and self-publish their own books. The books then go on sale on Amazon and other sites. Amazon splits the proceeds with authors. It’s a different relationship than most publishers have with their authors, but there is no way for consumers to know that. On Amazon and other sites, CreateSpace is listed as the publisher of the books.
Unfortunately some of the best knockoffs are no longer available as far as we can tell. According to Fortune, Steve Jobs by Isaac Worthington was tearing up the charts on Amazon at one point, but we haven’t been able to find it.
Obviously, book publishers have wised up to the scam and are getting some books pulled down when they’re discovered. But this problem isn’t going anywhere fast. Amazon is just too big. Next time you’re searching for a book, be careful which one you buy. [Fortune]
Why It Doesn’t Matter That You Thought of it First
Source: http://gizmodo.com/5901680/why-it-definitely-doesnt-matter-that-you-thought-of-it-first
Oh, man, the iPad? I totally thought of that back in 1998. And good for you! Here’s a handy flow chart that explains exactly why no one cares. Which I totally thought of drawing up myself last fall. [Doghouse Diaries]
Cable Cutting Intensifies
Source: http://gizmodo.com/5899129/cable-cutting-intensifies
Bad news for cable TV. According to a new report, some 2.65 million subscribers have abandoned cable or satellite TV since 2008 in favor of Internet and over the air delivery. Nearly half of that, 1.05 million, came in 2011 alone. Another million or so customers are expected to do so by the end of 2012. [Convergence Online via Bloomberg]
Expired Groupons Are Valid Again After Court Ruling
Source: http://gizmodo.com/5898699/your-expired-groupons-are-valid-again-thanks-to-85-million-court-ruling
Remember that deal you purchased on Groupon—$30 for a $50 laser hair removal? It expired, and your unibrow has grown out of control. But you’re in luck. Groupon has agreed to pay an $8.5 million settlement in a class action lawsuit claiming that expiration dates are illegal. Better yet, the court also ruled that you can use all those Groupons you bought that expired last year. Mulligan!
Your coupons are still good if they were purchased before Dec. 1, 2011. Most future Groupons won’t expire so quickly, either. The company agreed that for the next three years, no more than 10 percent of its coupons will carry a use-by date that is less than 30 days after the date of issue.
The settlement is a result of the consolidation of 17 lawsuits in a San Diego district court, which allege that Groupon is violating consumer protection laws. Shoppers feel like an expiration dates force them to buy something, the suit argues.
Groupon didn’t immediately respond to questions about how you can cash in on your bygone coupons. We’re also investigating how you can get in on the settlement. We’ll update when we have the info. [Bloomberg]
Update: Groupon told us if you have expired Groupons, you can redeem them in the normal way. Print out the coupon or load it up on your smartphone, and the merchant should honor it as usual.
Update 2: Groupon says your coupons are valid for the purchase price post-expiry. For example, if you paid $20 for a $40, you’d get the $20 credit. It also noted that this is not a new policy, nor was it dictated by the settlement.
About Me
Dr. Augustine Fou is an advisor on digital strategy and social media marketing, with over 16 years of in-the-trenches, hands-on experience. He provides client executives with objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI with digital insights.
http://twitter.com/acfou
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Prototype Web Services
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