In digital marketing, the third screen is often seen as the “holy grail” since it is a device that most users have with them 24/7. However, that doesn’t mean advertisers have the right to “spam” people at all hours with messages, no matter how targeted.
Slideshare on The Third Screen
Founders and prior-round investors are very shrewdly taking MOST of the money off the table … this year (or next), when they go public, “joe consumer” will be left holding the bag when Groupon’s shares implode on the public market. Just sayin’…
- nothing proprietary or even protectable
- big competitors like Google and Walmart, established competitors like Yelp and OpenTable, and startups like Scoutmob (email based Groupon) have already copied their offering in various forms
- large percentages of the funds raised are used to cash out prior-round investors (never a good sign)
- the remaining funds that are put towards operations are spent on “feet on the street” which is manual labor in an age of digital and movement away from manual and offline.
Some more related data for your consideration:
Now we have the rest of the details, and the company will issue a press release today on the round. True to their never be totally serious attitude, the press release will be titled Groupon Raises, Like, A Billion Dollars.
A whole slew of new and existing investors are participating in the round, which values Groupon at a whopping $4.75 billion. Investors in this round include Andreessen Horowitz,Battery Ventures, Greylock Partners, Kleiner Perkins Caufield & Byers, Digital Sky Technologies, Maverick Capital, Silver Lake Partners, and Technology Crossover Ventures. As we previously reported, Allen & Company LLC acted as financial advisor.
BIG, well-established competitors already offering the same exact discounting mechanism — including Google and Walmart.
When many of the web 1.0 and even web 2.0 group buying services started, users were not in the habit of sharing. Now they are and they have the places to share, such as Facebook. Walmart is now crowdsourcing deals.
And this was the last straw — this is where Groupon frickin’ lost me … $2,500 off liposuction!!!
V13, the ultrathin laptop unit with Core 2 Duo from Dell was $399.00, half off! Was this too good to be true? Maybe.. Screencaptures below of the whole checkout process…
Anyone else get this deal?
Magazine companies should overtly, deliberately, and systematically “cannibalize” themselves by offering to current print subscribers to “go green” by opting out of print issues and opting in to digital issues only, just like credit card companies have allowed users to opt for electronic only delivery of statements, saving millions in printing and postage costs, not to mention trees.
Duane Reade grand opening of a store — had guys offering free coffee — from a BACKPACK dispenser! Let’s just say Duane Reade is not known for its coffee. And even if people stopped for coffee, they didn’t even get the person to enter the store. Anyway, I am sure all of this was thought through when the marketing campaign was planned.
When planning a marketing campaign, ask the hard (or easy) questions — what does the brand stand for? Does the marketing program reinforce the brand? Does it drive desirable actions (like people actually going into the store, not to mention drives sales). And definitely don’t do stuff that will make people go “huh?” and then run away even faster.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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