Real-Time Marketing Is Now Right-Time Marketing – eMarketer


It’s time for the conversation about real-time marketing to move on. It’s not that the conversation is over. Rather, it’s that real-time marketing needs to evolve into something bigger and more important than simply sending out catchy posts timed to news events.




That’s the upshot of a series of interviews we conducted with brand and agency executives for a new eMarketer report, “The Evolution of Real-Time Marketing: What Marketers Are Thinking—and Doing—Now.” Their viewpoints provide a snapshot of the current state of real-time marketing and how companies can expand their thinking about this important topic.

The definition of “real-time marketing” is changing. Many now refer to it as “right-time marketing.” The diffe! rence is subtle, but important: Something delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time.

Wednesday, October 29th, 2014 news No Comments

Wal-Mart’s Answer To Apple Pay Has Already Been Hacked (WMT, AAPL)


CurrentC Hacked

Here’s a bad sign for CurrentC, the fledgling mobile payment system in development by a consortium of retailers. 

CurrentC is sending emails to people warning them “that unauthorized third parties obtained the e-mail addresses of some of you.”

It doesn’t sound like it’s the worst breach in the world, but it’s definitely not good since CurrentC is just getting started. 

CurrentC is in the news this week because of Apple Pay, Apple’s mobile payment system for the iPhone 6. 

CurrentC is backed by MCX, the Merchants Consumer Exchange, which is a group of retailers trying to create a mobile payment system. It’s being spearheaded by Wal-Mart. 

The idea behind CurrentC is for retailers to have lots of data on what their customers are doing. They also want to cut down on the 2%-3% fees that retailers are paying to credit card companies. CurrentC connects directly to your bank account, bypassing the need to use credit cards. 

The retailers in MCX are not accepting any other mobile payments, including Apple Pay.

A PR rep for CurrentC confirmed the email saying, 

Within the last 36 hours, we learned that unauthorized third parties obtained the e-mail addresses of some of our CurrentC pilot program participants and individuals who had expressed interest in the app. Many of these email addresses are dummy accounts used for testing purposes only. The CurrentC app itself was not affected.

We have notified our merchant partners about this incident and directly communicated with each of the individuals whose email addresses were involved. We take the security of our us! ers&rsqu o; information extremely seriously. MCX is continuing to investigate this situation and will provide updates as necessary.

It’s good that the CurrentC app wasn’t compromised. In reality, this isn’t that big of a deal. Getting your email is not the end of the world. 

However, it’s embarrassing since Wal-Mart previously told us it wasn’t supporting Apple Pay because, “Ultimately, what matters is that consumers have a payment option that is widely accepted, secure, and developed with their best interests in mind.”

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Wednesday, October 29th, 2014 news No Comments

The FBI faked a news website to catch a bomb threat suspect


FBI bomb squad member

The DEA isn’t the only US law enforcement agency using impersonation on the web to catch suspects, it seems. The American Civil Liberties Union’s Christopher Soghoian has noticed documents showing that the FBI created a fake, spyware-laden version of the Seattle Times‘ website to catch a teen bomb threat suspect in 2007. When the teen clicked the link to check out an equally fake Associated Press story, the hidden software installed itself and sent both the target computer’s location and its internet address to officers. As you might gather, both civil liberty advocates and media outlets are furious — the FBI effectively conducted a phishing attack, and neither the AP nor the Times appreciate having their names and likenesses used without permission.

The FBI is defending its use of the tactic. It claims that it only resorts to these fake sites in “very rare circumstances” where it’s likely to eliminate a threat, and it notes that the Times trickery ultimately led to a conviction after the culprit pled guilty. However, all it’s saying is that the ends justified the means. This isn’t really a defense of the act itself, which has its share of ethical and legal problems. For any civilian, running a phishing site would be a criminal offense; also, the warrant request only said that the FBI would install the software through “communication,” not that it would imitate others to achieve its goal. There aren’t any signs of an impending investigation into the case, but the revelation certainly won’t improve the FBI’s chances of getting mandatory backdoor access to Americans’ devices.

[Image credit: Stephen Chernin/Getty Images]

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Via: Seattle Times, Gizmodo

Source: EFF (PDF), Christopher Soghoian (Twitter)

Wednesday, October 29th, 2014 news No Comments

An FCC rule change could put internet TV on a level playing field with cable


The FCC Holds Open Internet Roundtable

Right now internet services don’t always have the opportunity to show the same content as traditional TV, but the FCC might be about to change that. Chairman Tom Wheeler described in his blog post “Tech Transitions, Video, and the Future” the “first step” to open cable programs and local TV to internet services, by giving them the same classification that cable and satellite providers have. That wouldn’t apply to Netflix or Amazon (as they currently exist), but anyone streaming live TV channels over the internet — like Sony, Verizon and Dish are planning, Intel tried before selling to Verizon, and Apple’s TV project has been rumored to include — would be covered.

Wheeler notes that a similar move in 1992 helped competition from satellite TV companies flourish, and sees the same potential for internet providers. Another company stuck in the current hole between being too much like a cable provider and not enough like one is Aereo, and its CEO Chet Kanojia said “By clarifying these rules, the FCC is taking a real and meaningful step forward for competition in the video market.” Until now, owning a delivery method has been required for a company to be classified as a “multichannel video programming distributor,” but Wheeler is asking the commission to create rules to cut that out. He also says changing the rules would make sure cable systems remain regulated as able, even if they switch to all-IP delivery, as some have been rumored to do.

He also claims it will let internet-based providers offer smaller channel bundles than what currently exists, giving customers more choices, and encourage the creation of broadband competitors that don’t feel the need to bundle TV service. It will take some time to see how much, if any, of this comes true, but in the future companies like Apple, Google and Microsoft could jump in to compete with Comcast and its ilk right away, offering customers a way to switch providers without losing access to the stuff they want to watch.

[Image credit: Photo by Mark Wilson/Getty Images]

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Source: FCC, Aereo (Facebook)

Wednesday, October 29th, 2014 news No Comments

drag2share: Facebook Is Emerging As A Huge Engine For Driving E-Commerce Traffic And Purchases


FACEBOOKCONVERSIONFacebook, the social giant, is the social commerce leader by a number of metrics. 

Facebook doesn’t just generate more online and offline retail sales than other social sites and apps. It also beats its rivals in terms of conversions, the value of sharing, and visits. 

Tuesday, October 28th, 2014 news No Comments

US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016


Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.

Our first-ever estimates for US programmatic ad spending are based on an exhaustive analysis of dozens of data sources as well as in-depth interviews with executives at ad agencies, brands, publishers, media companies and advertising technology firms—more than 50 in all.

2014 has seen the most dramatic growth and expan! sion in programmatic advertising to date, and eMarketer expects significant increases ahead thanks to the build-out of private marketplaces and programmatic direct deals, as well as continued maturation in both mobile and video advertising. We expect spending to increase another 47.9% next year and to double this year’s total by 2016, when it will reach $20.41 billion, or 63.0% of US digital display ad spending.

Tuesday, October 28th, 2014 news No Comments

UK Consumers Spend over 9 Hours per Day Consuming Media


According to the latest time spent with media forecasts from eMarketer, the average time spent consuming major media per day for the average UK adult consumer will reach 9 hours, 6 minutes in 2014, up from 8 hours, 35 minutes last year.

The total amount of time spent with media reflects simultaneous consumption and is likely longer than most people spend consuming media daily. For example, if a person uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity, or 2 hours total. The estimates do not attempt to define a primary focus during simultaneous usage.

The amount of time UK consumers spend with dig! ital med ia has grown rapidly over the past four years, rising from just over 2 hours in 2010 to an estimated 4 hours, 5 minutes per day this year, and now accounts for 44.9% of total time spent. eMarketer’s definition of digital media includes all time spent online on desktop and laptop computers and with other connected devices (such as streaming video through over-the-top services), as well as all nonvoice time spent with mobile devices including smartphones, feature phones and tablets.

Tuesday, October 28th, 2014 news No Comments

Why Watch Online TV? It Makes Life Easier


The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based on August 2014 research by comScore.

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule, the most popular response. Similarly, more than 50% said viewing television on the internet was just more convenient. Meanwhile, respondents weren’t as worried about avoiding ads; 38% said they watched TV online to skip commercials, and 33% did so because there were fe! wer when viewing this way. Binge-watching and lower costs also didn’t play as much of a role in the decision to view TV via internet.

Online TV isn’t the only way to view a television show at the time of one’s choosing, and the study found that a decent percentage of respondents chose the convenience route and timeshifted—that is, watched a TV show after it had appeared live. Those ages 18 to 34 were the most likely to do so, with nearly half in that group watching a show after it had originally aired. Fully 35% of 35- to 54-year-olds did the same, and even 30% of the oldest age group had timeshifted.

Tuesday, October 28th, 2014 news No Comments

Polite Banners Double Interaction, Click Rates for Luxury Ads


The average clickthrough rate (CTR) for any polite banner ad served on the Sizmek MDX platform in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%—and interaction rates on the same types of ads rose from 1.32% for the average advertisers to 2.55% for luxury brands.

Luxury brands also enjoyed higher-than-average dwell rates for polite banner ads. Dwell rate is a measure of interaction with digital advertisements originally developed by Sizmek when the company was still known as DG MediaMind.

“Polite banners can really draw users in with beautiful creative,” said Michael Froggatt, principal research analyst at Si! zmek. And for web users, they aren’t as intrusive” as other formats can be.

Beautiful creative is often the hallmark of luxury advertising, so it’s unsurprising that the format does particularly well with these brands. The addition to rich media of video—also in a polite format—likewise worked well for luxury advertisers on the Sizmek platform.

Tuesday, October 28th, 2014 news No Comments

Next Up for Marketing Technology: Measuring Its ROI


Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest. In September 2014 polling by Experian Data Quality, 89% of US data management professionals said they were investing in data quality solutions, and the majority were spending more than $500,000 on such technologies.

Tuesday, October 28th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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