As you see here, the cost of the average click can be substantially lower across a number of industries in the Google Display Network when compared to Google Search.
Similarly, the conversion rates for display ads are comparable to those for search ads, especially when you’re using remarketing. In some industries, like automotive and travel, the display network conversion rate can be even higher.
If you can get rid of the bottom third of your more expensive search ads and shift that spend to even average performing display and remarketing ads, that would be a brilliant way to begin to more effectively scale your AdWords efforts.
Twitter’s advertising rates fell again in the last three months of 2013, according to the company’s annual reportreleased Thursday.
The cost of advertising on Twitter dropped 18%, the seventh straight quarter of declines.
The trend is worrisome for Twitter, but for now it isn’t a big deal that advertisers are paying less for each ad unit. Advertisers are overall spending more on Twitter because more users are clicking on ads. Twitter only gets paid when a user engages with the ad somehow by retweeting, favoriting or clicking on the embedded link, for example. Twitter said the number of ad engagements increased 74% in the three months through Dec. 31 from the previous quarter.
The engagement growth shows advertisers that ads on Twitter work, thus spurring more demand. This is why Twitter’s advertising revenue, which accounts for the bulk of the company’s earnings, has been increasing by leaps and bounds. It more than doubled to $220 million in the last three months of 2013 compared to a year earlier.
But the sliding advertising rate could eventually become a real downer.
Pandora is the biggest music streaming service in the U.S. by a mile according to this chart from Statista based on data from Edison Research (.pdf). It’s an impressive feat for Pandora since Apple, Google, and Spotify have all been trying to beat Pandora with their own streaming services.
drag2share: Netflix Revenues Are Closing In On HBO, But Still Dwarfed By Traditional Media Companies
Netflix is closing in on HBO in terms of annual revenue. HBO led Netflix in revenue by only about $1.4 billion in 2013, according to company filings and data compiled by MoffettNathanson.
HBO, whose financials were disaggregated from its parent company Time Warner Inc. for the first time, generated annual revenue of $4.9 billion in 2013, compared to Netflix’s $3.5 billion.
Netflix still has a long way to go to catch up to HBO in terms of operating income, though. HBO posted a massive $1.8 billion in operating income for the year, while Netflix pulled in a much smaller $228 million.
Netflix’s annual revenue topped several media companies, including AMC, CBS, Scripps, and Starz. But the streaming video company is still dwarf by traditional media giants, such as 21st Century Fox, Time Warner, and Disney. You can see how revenue lines up against these other major media companies in the chart below. HBO is included in Time Warner’s total.
While Netflix has made a major push into original content recently, we think that much of the company’s value, in the eyes of both investors and subscriber! s, will continue to come from exclusive content licensing agreements.
In late February, Netflix and Disney announced an exclusive partnership to develop three original series based on characters from Marvel Comics. Disney is committing $200 million to produce the new series.
Here’s a comparison of the annual revenue from top media companies in 2013:
dvertisements on social media rank amongst the most ignored ad types in the U.S., although younger people tend to pay more attention to them, according to a Goo Technologies and Harris Interactive survey.
- Seventy-three percent of the survey’s respondents – 2,047 adults 18 and older in the U.S. – said they ignored advertisements on social media.
- But age was a key factor in the propensity of the survey’s respondents to ignore ads. Younger users were more receptive. Only 48% of respondents aged 18 to 34 said they ignored ads on social media, compared to 73% across all age groups.
- Online banner ads were the only advertisement type to be ignored more than social media ads, with 82% of the survey’s respondents saying that they ignore banner advertisements.
- Advertisements on traditional media, including TV, radio, and newspapers, were the least ignored type of ad. Just 35% to 37% of the survey’s respondents said they ignored ads on traditional media.
In other words, the news isn’t all bad for social media services, who have increasingly looked to advertisements for monetization. Their key demographic — people in their late teens, twenties, and thirties — are far less likely to ignore social ads (and ads in general) than the average user.
More than nine in 10 U.S. residents between 18 and 34 years old are active on Facebook, according to recent demographic numbers from comScore.
Trust is the New Currency: Innovative Models for Business Transactions An exclusive, live webinar from Social Media Today March 11th at 12pm EST / 9am PST Six out of ten U.S. consumers study …
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As in many other countries, online piracy is causing headaches for the Australian Government. A variety of anti-piracy strategies to deal with the problem have been suggested in recent years, but thus far without result.Late last year Australia’s Minister for Communication invited several compani…
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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