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North America Holds Tight to World’s Largest Ad Spending Share – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1011243

Economically speaking, the US and Canada were both characterized by “firming momentum” in early 2014, according to the International Monetary Fund’s “World Economic Outlook.” In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.

Tuesday, September 30th, 2014 news No Comments

Turn Off Flash to Avoid ‘Malvertising’ Attacks

Source: http://gizmodo.com/turn-off-flash-to-avoid-malvertising-attacks-1640832181

Turn Off Flash to Avoid 'Malvertising' Attacks

Financial scammers are infecting ads on Google’s ad network, and people who visit Examiner.com are at risk. These infected ads look legit, but they use Flash-based redirection to install malware and steal financial information. And you don’t even have to click on them to get infected with Zbot, the banking trojan that takes financial data. You just have to visit the page and have Flash enabled.

Read more…

Tuesday, September 30th, 2014 news No Comments

drag2share: The Most Important Social Networks to Teens – Instagram

source: http://feedproxy.google.com/~r/businessinsider/~3/lP8tmQtDpDo/instagram-as-a-brand-platform-2014-9

BII Most Important Network Teens


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Tuesday, September 30th, 2014 news No Comments

drag2share: Mobile Is Pulling Customers Away From Branches And Online Banking

source: http://feedproxy.google.com/~r/businessinsider/~3/yuWUchJZUIg/the-mobile-and-online-banking-report-mobile-is-pulling-customers-away-from-branches-and-online-banking-2014-9

Half Of Online Banking

The relationship between consumers and their banks is in a period of dramatic upheaval brought on by the rapid pace of technological innovation. Bricks-and-mortar banks are losing relevance among consumers — particularly millennials. 

Banks face looming competition from tech giants such as Square, PayPal, Apple and Google. Fifty percent of North Americans say they would be likely to bank with Square should the company offer a banking service, for example. To stay relevant, banks will have to rethink the channels through which they reach their customers and the services that they provide to them. 


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Tuesday, September 30th, 2014 news No Comments

Mobile Affects Purchases Way Before the Store

source: http://www.emarketer.com/Article.aspx?R=1011235

Thanks to mobile devices, consumers now start researching retail products way before they step into a store to buy, according to a June 2014 study by Ninth Decimal. The research found that 81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.

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The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, researc! h typica lly began about 10 days before the purchase was completed.

Likely a result of their out-of-store research habits, mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents. In comparison, the remaining 27% were more apt to respond to ads on their mobile devices while on a shopping trip or in-store.

Retailers serving ads that include discounts and sales may stand the best chance at grabbing mobile researchers’ attentions. Fully 60% of mobile device users said they were likely to respond to retail-related mobile ads that contained information about discounts and sales, the most popular response by a long shot. Product reviews (36%) and product information (35%) rounded out the top three.

Tuesday, September 30th, 2014 news No Comments

Consumer Expenditure Trends in 2013

source: http://www.marketingcharts.com/traditional/consumer-expenditure-trends-in-2013-46299/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

BLS-US-Consumer-Expenditure-Trends-in-2013-Sept2014Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US Bureau of Labor Statistics (BLS) in a recent data release. While average expenditures by each consumer unit (families, financially independent single persons, or groups who share expenses) fell by less than 1% year-over-year to $51,100, the allocation of that money did change – in some cases quite considerably. › Continue reading

Monday, September 29th, 2014 news No Comments

When Millennials Share on Social Media

source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Millennials-Content-Sharing-by-Time-of-Day-Sept2014

Indeed, Millennials in general tend to experience 2 peaks in sharing activity – one in the early afternoon, and one around primetime. For those with kids, however, the 11AM-3PM range has by far the highest concentration of sharing activity.

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Monday, September 29th, 2014 news No Comments

What Millennials Share on Social Media

source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ShareThis-Millennials-Content-Sharing-by-Category-Channel-Sept2014Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks – and the time of day in which most of their sharing occurs. › Continue reading

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Monday, September 29th, 2014 news No Comments

Top Search Ad Position More Important on Mobiles Than Desktops

source: http://www.marketingcharts.com/online/top-search-ad-position-more-important-on-mobiles-than-desktops-46238/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Marin-Share-of-Clicks-by-Search-Ad-Position-and-Device-Sept2014It’s well known that search ranking positions affect click-through rates (CTRs), but new data from Marin Software goes a step further in quantifying click-through rates by ad position on mobile devices and desktops, finding some interesting discrepancies betwe! en them. The data demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. › Continue reading

Monday, September 29th, 2014 news No Comments

Music Industry Revenues Dip in H1; Streaming Music Services Rival Physical Sales

source: http://www.marketingcharts.com/online/streaming-music-svc-revenues-rival-physical-sales-as-industry-revenues-dip-in-h1-46445/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RIAA-Music-Indus-Revenue-Breakdown-in-H1-Sept2014Source: Recording Industry Association of America (RIAA) [pdf]

    Notes: Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014, up from 20% share in H1 2013. As such, streaming revenues are now almost on par with total sales in physical formats (primarily CDs and vinyl), which represented 28% share of total revenues and were down 14% year-over-year. Despite the strong growth in streaming revenue, industry sales dipped (2.5% at wholesale value; 4.9% at retail value).

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    Monday, September 29th, 2014 news No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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