If there’s anything to be learned over the past few months after scandals such as the iCloud hack, it’s that any personal information you store in the cloud could be at risk.
Google wants to eliminate, or at least reduce, this risk with a new verification technique that’s as simple as plugging a USB drive into your computer.
Google on Tuesday unveiled its Security Key — a small USB stick that verifies a website before you log in using your Google credentials.
The key essentially checks to make sure the website you’re logging into is actually a Google site, and not an imposter pretending to be Google to steal your login credentials.
From Google’s description, it sounds like the Security Key can be used as an alternative to the standard means of two-step verification or an extra layer of protection.
Two step verification makes it harder for intruders to break into your account since it requires you to enter a specific code sent to your phone in addition to your password. So, if a hacker manages to get ahold of your password, that person wouldn’t be able to get into your account without entering that code from your phone.
Google, however, says that sophisticated hackers can set up lookalike sites that trick you into providing your verification codes to them instead of Google. That’s where Security Key would come in, since it would be able to detect these phony websites.
With Security Key, you would simply plug in the USB stick and tap in when prompted to do so. The device only works when you’re logging into your Google account in the Chrome browser at this time.
To create the Security Key, Google collaborated with the Fast Identity Online (FIDO) Alliance, a global consortium dedicated to making it safer for! users t o log in to their online accounts. PayPal and Lenovo were among the first companies to work with the FIDO Alliance in 2013.
Security experts have warned that these types of multi-factor authentication techniques are the best means of protecting against hackers. Jonathan Klein, president of mobile security company Usher, previously told Business Insider that both two-factor authentication and logging in by swiping your fingerprint are much safer than typing in a traditional password.
“There’s nothing to intercept, there’s nothing to steal, there’s nothing to remember, and it’s perfectly secure,” he said.
You can buy security keys that are FIDO-approved and work with Google’s Chrome browser via Amazon.
Wasabi Ginger is the winner of the annual Lay’s potato chip “Do Us A Flavor” contest.
The flavor beat out the other finalists, which included Cappuccino, Mango Salsa, and Cheddar Bacon Mac & Cheese. More than a million people voted.
Ram Krishnan, Frito-Lay’s chief marketing officer, told The Associated Press that this year’s winner is evidence that American tastes are changing to include more ethnic food.
“We’re kind of getting into a new flavor territory,” Krishnan told Candice Choi at AP. “When I went to school, Mexican food was exotic.”
We tried all the flavors when they were released in July, and everyone loved the Wasabi Ginger flavor.
The chips are kettle-cooked, giving them a light and airy texture that melds with the Asian flavors.
“By FAR the best!” one reviewer wrote. “Kept coming back for more.”
Another person who tasted the flavor said it “has an awesome kick to it moments after you bite into it.”
“It’s the chip with the biggest taste punch out of the four,” the tester said.
The spicy wasabi flavor was addictive, but the sweet ginger balances it out and keeps any spicy aftertaste away.
These chips have a little bit of everything. They’re savory, sweet, spicy, and salty.
The flavor is also much more original than our other newsroom favorite, the cheddar bacon chip.
! Th e Wasabi Ginger flavor won the contest for its originality and taste. We’d definitely recommend buying these chips.
Last year’s contest winner, Cheesy Garlic Bread, is still being sold nationwide.
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Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10, which doesn’t feature Google, YouTube, or Amazon, which have previously been identified as being among Millennial’s most-loved brands. Meanwhile, a follow-up survey from Moosylvania looking at what traits can endear brands with Millennials reveals that high-quality products trump brands that Millennials would recommend or that fit their personality.
Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%.
Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10, which doesn’t feature Google, YouTube, or Amazon, which have previously been identified as being among Millennial’s most-loved brands. Meanwhile, a follow-up survey from Mo! osylvani a looking at what traits can endear brands with Millennials reveals that high-quality products trump brands that Millennials would recommend or that fit their personality.
Apple earnings for the third quarter of 2014 are out.
The big number everyone has been waiting for: iPhone sales, especially since these numbers reflect the first few weeks of the iPhone 6 and 6 Plus sales. This is Apple’s most important and profitable business.
Apple sold 39.3 million iPhones last quarter versus the 38 million analysts were expecting. That’s a solid beat, likely due to record iPhone 6 sales.
This chart from Business Insider Intelligence shows iPhone sales growth:
As for iPads, Apple sold 12.3 million, versus the 13 million analysts were expecting. It’s another miss for the iPad. It’ll be interesting to hear Tim Cook’s explanation for the declining sales during the earnings call at 5 p.m. Eastern.
Here’s a look from Business Insider Intelligence at the iPad sales decline over the last few quarters:
Meanwhile, Mac sales are growing, which would’ve seemed crazy a few years ago following all the talk that the iPad was poised to cannibalize the Mac. Apple sold 5.52 Macs last quarter, which is up 21% from a year ago.
Apple on Monday reported earnings for its fiscal fourth quarter that ended Sept. 27, 2014. And with the exception of the iPad, Apple beat Wall Street’s estimates across the board: Revenue, earnings per share, and even unit sales of the iPhone and Mac surpassed expectations.
As you can see from the chart below, which was provided for us by BI Intelligence, Apple’s $4212 billion in revenue is a big 12% jump from the same quarter a year ago. It was Apple’s best September quarter ever — thanks in large part to the iPhone 6 and iPhone 6 Plus, which continue selling like hotcakes; the iPhone in general accounted for 56% of the company’s revenue this quarter. But the real surprise is the Mac, which had its best quarter in Apple’s history with 5.52 million unit sales; the Mac accounted for more of Apple’s revenue than the iPad (16% versus 13%, respectively). Apple expects an even bigger December quarter, projecting $63.5 billion to $66.6 billion in revenue for the holiday season — that would make it the company’s most successful quarter in history.
Many Android applications are distributed for free but are supported by advertisements. Ad libraries embedded in the app fetch content from the ad provider and display it on the app’s user interface. The ad provider pays the developer for the ads displayed to the user and ads clicked by the user. A major threat to this ecosystem is ad fraud, where a miscreant’s code fetches ads without displaying them to the user or “clicks” on ads automatically. Ad fraud has been extensively studied in the context of web advertising but has gone largely unstudied in the context of mobile advertising.
We take the first step to study mobile ad fraud perpetrated by Android apps. We identify two fraudulent ad behaviors in apps: 1) requesting ads while the app is in the background, and 2) clicking on ads without user interaction. Based on these observations, we developed an analysis tool, MAdFraud, which automatically runs many apps simultaneously in emulators to trigger and expose ad fraud. Since the formats of ad impressions and clicks vary widely between different ad providers, we develop a novel approach for automatically identifying ad impressions and clicks in three steps: building HTTP request trees, identifying ad request pages using machine learning, and detecting clicks in HTTP request trees using heuristics. We apply our methodology and tool to two datasets: 1) 130,339 apps crawled from 19 Android markets including Play and many third-party markets, and 2) 35,087 apps that likely contain malware provided by a security company.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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