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This One Chart Shows Why Google Needs A ‘Buy’ Button (GOOG)

Source: http://www.businessinsider.com/why-google-needs-a-buy-button-2014-12

Amazon is facing competition from all sides, but Google has the best shot at dethroning Amazon as the king of online retail. Google has been ramping up its paid product listings and shopping results, but what Google really needs is a “buy now” button on those featured items, which the company is reportedly working on.

Based on Custora data charted for us by BI Intelligence, search is still the main way people find the products they want to buy, as about 40% of e-commerce purchases in November were referred by search engines like Google. If Google didn’t have to refer that traffic to another retailer website like Amazon, Google could capture all that precious commerce behavior, which would give a huge boost to its ad business. Google’s ad business, by the way, is the company’s bread and butter: Ads make up nearly 90% of the company’s total annual revenue.

bii sai cotd ecommerce referrals search

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Thursday, December 18th, 2014 news No Comments

drag2share: A Scary Future of Self-Made Zombies

source: http://www.engadget.com/2014/12/17/samsung-gear-vr-review/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Gear VR is not a dev kit and you don’t have to spend a bunch of time updating firmware, calibrating cameras and testing resolution settings. In my experience — which included updating the firmware on the Note 4 — setup took around 15 minutes, including time to download/install firmware (which required a hardware restart) and also the headset’s software suite.

Samsung Gear VR with headphones and Bluetooth gamepad connected


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Thursday, December 18th, 2014 news No Comments

drag2share: Facebook’s going after eBay and Craigslist with group-based selling

source: http://www.engadget.com/2014/12/17/facebook-selling/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Facebook likes to experiment with little projects that could, someday, be as popular as Poking and Graph Search. One such project is enabling selected users to sell their unwanted items on the social network, in a move that’ll surely strike terror into the hearts of the folks over at Craigslist and eBay. New Zealand-based developer Indy Griffiths took to Twitter to reveal that he’d been given the option to sell an item to a group, with the button nestled next to the write post button.

From there, users are required to fill in a form, providing a price, description, pictures and delivery options. Then the site pretties up the listing and makes it available for all others to see, like, comment and even purchase. Since this is just an experiment, only a few users will be able to try it out, and the site has already posted (and subsequently taken down) a support page saying that it’s not responsible for any of these transactions Still, if Facebook’s not planning to fleece its users with extortionate sales fees, then it might just replace all those other sales-based sites and services in our hearts.


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Thursday, December 18th, 2014 news No Comments

Mysterious Russian Malware Is Infecting 100,000+ WordPress Sites

source: http://gizmodo.com/mysterious-russian-malware-is-infecting-over-100-000-wo-1671419522

Report: Mysterious Russian Malware Is Infecting 100,000+ WordPress Sites

A Russian malware called SoakSoak has infected over 100,000 WordPress sites since this Sunday, turning blogs into attack platforms. It’s a potential shitshow, and it could’ve been prevented earlier this fall.

Google has already blocked 11,000 domains to try to curb the damage. According to security firm Sucuri, the malware uses a vulnerability in a slideshow plug-in called Slider Revolution. The Slider Revolution team has known about the vulnerability since September, but it looks like they failed to fix it before the security hole got crammed with s! teaming hot malware.

Researchers at Sucuri are warning that it’ll be hard to completely eradicate the malware as long as so many site owners don’t know it’s there. In addition to removing the malicious code, they will need to update the premium plug-in. If the plug-in came as part of a theme, it won’t update automatically, which means site admins will have to manually update.

Monday, December 15th, 2014 news No Comments

Sony Left Personal Data for Millions Unprotected

Source: http://gawker.com/sony-left-personal-data-for-millions-unprotected-1670962725/+darrenorf

Sony Left Personal Data for Millions Unprotected

A spreadsheet leaked by unidentified hackers and obtained by Gawker shows just how little Sony cared about the privacy of its customers and employees: millions of private records were stored without any encryption.

Read more…

Monday, December 15th, 2014 news No Comments

drag2share: Facebook And Microsoft Part Ways (MSFT, FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/w0NG_30R9G0/facebook-and-microsoft-seem-to-be-parting-ways-2014-12

Back in 2007, Microsoft invested $240 million in Facebook for a 1.6 percent stake. It valued Facebook at $15 billion, and everybody laughed.

Now, Facebook is worth over $200 billion, and that little investment turns out to be the best-performing equity investment Steve Ballmer ever made as CEO of Microsoft. 

Microsoft sold some of its Facebook stock after the IPO in 2012, but seemingly still holds some — Microsoft’s last annual filing with the SEC, in June 2014, notes only a “partial” sale of its Facebook stake. (We’ve reached out to Microsoft for more details and will update this post when we hear back.)

But while that stake may be worth a lot of money, it doesn’t seem to be getting Microsoft much respect these days.

Today, Facebook confirmed that it’s no longer including search results from Bing on its site. The Bing deal began around the time Microsoft bought its Facebook stake, and was renewed in 2010.

The move will hurt Bing’s search market share, which was already ailing after a recent redesign of Microsoft’s consumer web site, MSN.


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Friday, December 12th, 2014 news No Comments

10 Companies That Control Almost Everything We Eat

Source: http://www.businessinsider.com/10-companies-that-control-what-we-buy-2014-12

Oxfam graphic 2

Oxfam International has made a graphic showing how a handful of corporations control nearly everything we buy at the grocery store.

The graphic focuses on 10 of the world’s most powerful food and beverage companies: Coca-Cola, PepsiCo, Unilever, Danone, Mars, Mondelez International, Kellogg’s, General Mills, Nestle, and Associated British Foods.

Oxfam calls these companies the Big 10 and keeps a scorecard on their environmental impact on a website devoted to the nonprofit’s “Behind the Brands” campaign.

The campaign aims to make the companies more environmentally and socially conscious. 

According to one of Oxfam’s most recent reports, the Big 10 emitted 263.7 million tons of greenhouse gas emissions in 2013 and if the companies were a nation, it would be the 25th most polluting country in the world.

SEE ALSO: There Are 2 Main Differences Between People Who Eat At Chipotle And McDonald’s

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Friday, December 12th, 2014 news No Comments

How Global Media Advertising Dollars Will Be Spent in 2017

source: http://www.marketingcharts.com/online/how-global-media-advertising-dollars-will-be-spent-in-2017-49285/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ZenithOptimedia-Share-Global-Adspend-by-Medium-2017-v-2014-Dec2014Source: ZenithOptimedia

    Notes: Global ad spending will grow by 4.9% next year and by 5.6% in 2016 before slowing slightly to a 5.2% rise in 2017, details ZenithOptimedia in its latest forecast. As expected, mobile will be the prime contributor of ad spending growth, as mobile ad spend will increase by an average of 38% each year during the forecast period. By 2017, mobile is predicted to account for 11.2% share of total spend, more than double this year’s estimated 5% share. Also by 2017, ZenithOptimedi! a foreca sts the desktop internet (19.6%) to exceed print (magazines and newspapers, combined; 18.1%) in ad spend share, although that development will be more due to print’s decline than to desktop internet’s growth.

    Friday, December 12th, 2014 news No Comments

    Are Young People Watching Less TV? (Updated

    source: http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    Here’s broadcast TV’s audience breakdown, by age:

    Experian-Broadcast-TV-Viewers-by-Age-2014v2009

    And here’s the age breakdown of monthly online TV program viewers:

    Experian-Monthly-Online-TV-Program-Viewers-by-Age-2014

    (Note that these aren’t apples-to-apples comparisons, as they measure different base samples and viewing frequencies.)

    Friday, December 12th, 2014 news No Comments

    TV Viewing By Age – REDONKULUS AGAIN

    I literally cannot understand this. 
    Nielsen is reporting about 32 hours per week of traditional TV viewing for the age group 35-49. If you divide that by 7, that is almost 5 hours A DAY watching TV ON AVERAGE.  
    On weekdays, I know i don't have a TV at the office and on weekends, MAYBE I spend 3 hours watching a football game on Sundays. I have no idea HOW to come up with that many hours a week watching TV. 
    Inline image 1

    Friday, December 12th, 2014 news No Comments

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