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drag2share: INFOGRAPHIC: Mobile Real-Time Bidding Ad Ecosystem
source: http://feedproxy.google.com/~r/businessinsider/~3/RgW6X0LHRBc/mobile-real-time-bidding-ad-ecosystem-2013-55
Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.
On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc.
In a recent report, BI Intelligence analyzes programmatic bidding and real time bidding, analyze how it may help solve the mobile advertising CPM problem, and detail its recent impact and successes.
We also examine the potential obstacles to its widespread adoption, and lo! ok at ho w the holy grail of mobile advertising – controls and efficiencies – may be reached through its use.
Access The Full Report And Data By Signing Up For A Free Trial Today >>
Take a look at this infographic from our report:
Search Dominates as E-Commerce Traffic Driver, But Social
Source: http://www.marketingcharts.com/wp/direct/search-dominates-as-e-commerce-traffic-driver-but-socials-probably-undervalued-29777/
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic, according to [download page] the latest quarterly report from Monetate covering Q1 activity. That’s the way it has been for some time now, and probably will be for the foreseeable future, at least when considering that [...]
drag2share: Twitter Ads Will Target TV Tweeters
source: undefined
Twitter Ads Will Target TV Tweeters
May 23, 2013
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Twitter’s New Ad Tools Are All About The Second Screen (Twitter)
Twitter is pitching its new ad product to brands as a way to continue the stories they tell on TV commercials, and do so online and mobile. Thanks to new analytics, Twitter will automatically know what ads aired on which shows, pair that data with users who tweeted about those same shows or events, and serve those user! s ads th at tie in with the TV commercials that aired during the programming. This strategy is all about leveraging Twitter’s mobile usage as a “second screen” companion app to TV. As Twitter itself highlighted in its announcement, “64 percent of mobile-centric Twitter users use it infront of TV at the home.
drag2share: Pinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media
source: http://feedproxy.google.com/~r/businessinsider/~3/6jnT9CxubtU/linkedin-networking-made-effective-2013-5
Pinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media (Monetate)Social media accounts for a dismal .71% of conversions on eCommerce websites. The verdict is still out on whether consumers will ever become big buyers on social media. However, there is one outlier in this new market. Pinterest sent more traffic to eCommerce websites in the first quarter of 2013 than it did in the retail-heavy fourth quarter. Moreover, Pinterest users referred to a shopping website spend $80.54 on average per order — the most of any social network
IT Pros Are Using LinkedIn In A Surprising Way: To Shop For Enterprise Tech (LNKD)
Source: http://www.businessinsider.com/how-it-pros-use-linkedin-2013-5
Enterprise technology is a $1 trillion market. It’s also become a hot focus for startups and investors as new tech ranging from big data to software-defined networking upend the old-school stuff.
Before writing checks for projects that may cost their companies tens of thousands up to a million dollars, IT pros will naturally do their homework.
And they are increasingly doing that homework by crawling social networks to find out what others are saying about the product.
So LinkedIn conducted a survey to find out exactly what IT pros were doing with LinkedIn and other social networks.
The results show IT professionals have three times more connections on LinkedIn than the average user, and they are using them for everything from gabbing with their peers about tech, to getting product demos.
LinkedIn hired Forrester to do one study and Research Now to do another on how IT pros use LinkedIn, Twitter and Facebook.
Buying new tech for employees can be daunting: there’s lots of options, complicated multi-year contracts and government regulations.
IT pros use their social network peeps to help narrow down the choices.
See the rest of the story at Business Insider
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