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US Android Smartphone Users

source: http://www.marketingcharts.com/wp/online/us-android-smartphone-users-app-activity-by-time-of-day-44407/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

StrategyAnalytics-US-Android-Smartphone-App-Use-During-the-Day-July2014

    Source: Strategy Analytics

      Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. The analysis suggests that app engagement tends to pick up in the afternoon and evening hours, as 26% share of app activity occurs during the afternoon (12-5PM) hours. While the morning hours see the least amount of engagement overall, certain categories such as news, weather and sports-related apps do see their highest levels of engagement in the morning.

      Thursday, July 31st, 2014 news No Comments

      What Users Value in the Website Experience (Hint: Performance)

      source: http://www.marketingcharts.com/wp/online/what-users-value-in-the-website-experience-hint-performance-44418/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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      Given that about 4 in 10 respondents would be willing to wait 3-5 seconds, the results suggest that about 6 in 10 overall are willing to wait up to 5 seconds, but no longer.

      However, users appear to be more patient with the mobile web experience: while 41% of respondents expect equally fast page loads on mobile and desktop, a plurality 44% are in fact willing to wait longer for a page to load on a mobile device than on a laptop or desktop. That’s an important result, since a significant proportion of respondents report often accessing websites via smartphones – including roughly one-third who say they do so “most of the time.”

      Nevertheless, the importance of website performance is brought to light when considering the inclination to abandon a website in favor of a competitor’s. Some 37% agreed that when they shop online, they leave a page and buy the product from a competitor if they have to wait too long for the page to load – not good news given slowing website load speeds among the Alexa 500. Meanwhile, an equal 37% of respondents said they would not leave a slow-loading e-commerce p! age; the remainder were unsure.

      Thursday, July 31st, 2014 news No Comments

      Revised Global Ad Spend Growth Forecast for 2014, by Medium

      source: http://www.marketingcharts.com/wp/traditional/revised-global-ad-spend-growth-forecast-for-2014-by-medium-44445/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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        Related: US Ad Spend Growth Forecast in 2014, by Medium

          About the Data: Warc’s Consensus Ad Forecast is based on a weighted average of ad spend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies. The 13 markets covered in the forecast are: Brazil; India; China; Russia; UK; US; Canada; Japan; Australia; Germany; Spain; France; and Italy.

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          Thursday, July 31st, 2014 news No Comments

          CHART OF THE DAY: People Are Looking At Their Twitter Timelines Like Never Before

          Source: http://www.businessinsider.com/chart-of-the-day-people-are-looking-at-their-twitter-timelines-like-never-before-2014-7

          Twitter reported its earnings Tuesday, exceeding Wall Street’s expectations with $312 million in revenue — up 124% year-over-year — on $0.02 earnings per share. It exceeded predictions of 267 million monthly active users with 271 MAUs, and timeline views are at their highest ever.

          According to Twitter’s data charted for us for Business Insider Intelligence, Twitter Timeline views in the most recent quarter were 173 billion — a jump from last quarter’s 157 billion views, and an even bigger jump from the year-ago quarter’s 151 billion views. As you can see, the company has been growing rather quickly over the past few quarters — Twitter CEO Dick Costolo argues the positive changes are related to changes in the company’s products, not necessarily the boost in traffic from this summer’s World Cup in Brazil.

          twitter timeline views

           

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