news

Here’s the one big advantage YouTube has over Facebook’s new video platform

Source: http://www.businessinsider.com/why-youtube-isnt-as-vulnerable-as-it-seems-2015-3

Google should worry a little more about Facebook, especially now since the company introduced its own media player that can be shared and embedded on different websites, just like YouTube. But, YouTube has one key advantage over Facebook and other user-generated video sites like Vine: A healthy balance of creators. 

Based on recent data from Tubular charted for us by BI Intelligence, Facebook in January had a greater percentage of popular user-generated videos compared to YouTube, but YouTube has a pretty even distribution between amateurs, influencers, brands and media companies, so the company isn’t too reliant on any one particular group of uploaders. Compare that to Twitter’s Vine platform for 6-second videos, where the most influential users are in near-complete control of the platform’s popularity.

bii sai cotd video creators fb_1024

SEE ALSO: Here’s one big reason Google needs to worry about Facebook

Join the conversation about this story »

NOW WATCH: How a YouTuber became one of the internet’s most influential teachers




Friday, March 27th, 2015 news No Comments

Here’s why Apple’s iPad business is sinking

Source: http://www.businessinsider.com/why-apple-ipad-business-is-sinking-2015-3

Apple’s on top of the world right now, with strong sales across all its product lines — save for the iPad. Sales of the iPad have hit a wall, and while lots of people have different theories as to why that’s the case, Credit Suisse analyst Kulbinder Garcha believes there’s a simple answer: Large phones are to blame.

Based on data from IDC charted for us by Credit Suisse and BI Intelligence, sales of large-screened smartphones (a.k.a. “phablets”) have been growing consistently while tablet sales have been slipping over the last year. After all, why would you buy an iPad when you can buy a big phone that does everything the tablet does, and more?

bii sai cotd phablets_1024

Join the conversation about this story »

NOW WATCH: 7 Little-Known Tricks To Get More Out Of Your iPad




Tags:

Thursday, March 26th, 2015 news No Comments

drag2share: Google lets any app use its malware-blocking tools

source: http://www.engadget.com/2015/03/25/google-malware-blocking-opens-up/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Padlock on a keyboard

If you’ve ever been saved from visiting a virus-laden website by Chrome’s malware-blocking technology, we have good news: You can expect to see this safeguard in other apps, too. Google has added tools for spotting “unwanted software” to its Safe Browsing developer kit, so any program can stop rogue web downloads. It’ll take a while before you see this show up elsewhere, but don’t be surprised if future apps with built-in web viewers are smart enough to raise a red flag.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Wednesday, March 25th, 2015 news No Comments

drag2share: Here’s one big reason Google needs to worry about Facebook (FB, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/KQBgGsqb0OM/one-big-reason-google-needs-to-worry-about-facebook-2015-3

Despite the massive library of content on Google’s YouTube service, Facebook was able to claim more videos with more than 1 million views in the last 30 days, according to data from Tubular Labs charted for us by BI Intelligence. This is a pretty impressive feat considering YouTube’s search functionality is far ahead of Facebook’s, and YouTube also offers fewer restrictions and more opportunities to make money through ads.

Yet, Facebook is becoming a more attractive place for people to upload their videos. Between auto-play and the lack of pre-roll ads, Facebook videos are getting lots of engagement: New data suggests more videos have been uploaded directly to Facebook than shared on the site via YouTube, which is pretty impressive, and the company on Wednesday announced a new video player that should improve engagement by letting any website embed its new video player, just like YouTube’s.

bii sai cotd videos uploaded fb_1024


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Wednesday, March 25th, 2015 news No Comments

Mobile Will Account for 72% of US Digital Ad Spend by 2019 – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1012258

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.

SHARE

SHARE THIS

 
 
 
 

< span>

Next year will be the tipping point where mobile ad spending surpasses desktop. And while desktop advertising will remain a significant portion of marketers’ budgets—approximately $25 billion in each year throughout eMarketer’s forecast period—mobile will continue growing in the double digits to gain more and more market share while desktop s! pending remains flat.

The shift to mobile ad spending is being driven mainly by consumer demand. In 2014, US adults spent an average of 2 hours, 51 minutes with mobile devices each day, up from 2 hours, 19 minutes in 2013. Meanwhile, desktop time fell to 2 hours, 12 minutes daily last year, after being equal with mobile time in 2013.

Wednesday, March 25th, 2015 news No Comments

Average CMO Tenure Rises Again, Has Doubled In the Past Decade

source: http://www.marketingcharts.com/traditional/average-cmo-tenure-rises-again-has-doubled-in-the-past-decade-52877/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

SpencerStuart-Average-CMO-Tenure-2004-2014-Mar2015

Source: Spencer Stuart

Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures. Indeed, Spencer Stuart’s late! st annua l study of CMO tenure finds that the average tenure for CMOs at leading US consumer brand companies has grown from 23.6 months in 2004 to 48 months last year, still a ways behind the average CEO’s tenure of 80 months but nevertheless signaling that “CEOs are confident in giving their CMOs the task of truly leading dramatic change within their organizations.”

As with years past, the average tenure of a CMO differs widely across industries, highest among those in the technology industry (65 months) and lowest among those in the automotive sector (26 months). The largest year-over-year percentage change was observed for CMOs in the communications/media (+30% to 44 months) and healthcare (+23% to 52 months) industries. By contrast, the average tenure for a CMO in the retail/apparel industry shrunk by 25%, to 40 months.

Wednesday, March 25th, 2015 news No Comments

US Ad Spending Trends in 2014

source: http://www.marketingcharts.com/traditional/us-ad-spending-trends-in-2014-52906/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Kantar-Ad-Spend-Trends-by-Medium-in-2014-Mar2015

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending.

Measured Ad S pend, by Medium

Several of the media advertising trends outlined in the report were a departure from last year’s results: display spending growth was mostly flat after growing by double-digits, while magazine, outdoor and FSI spending all swung negative after varying degrees of growth a year earlier.

The following is a brief round-up of spending trends by medium.

  • TV

Overall, TV media spend sported the fastest rate of growth last year (+5.5%), buoyed by biennial spending on politics and Olympics as well as more spending on sports. (For more on the impact of P&O on TV ad spend, see the MarketingCharts report, TV in Context: Viewing Trends, Ad Spending, and Purchase Influence.)

Spending on cable networks saw a healthy gain of 6.8%, partly due to increased ad loads of 1.7%, but also due to spending growth from the motion picture, pharmaceutical, restaurant and telecom industries.

Network TV grew by a more modest 2.5% for the year, with Kantar attributing about 80% of that growth to the Winter Olympics. Spot TV spending continued to show a politically-driven cyclical bent, with expenditures increasing by 5.5% after a decrease of 8.1% in 2013.

Ad spending on Spanish Language TV showed the fastest rate of growth among TV media. Its 14.7% gain was substantially higher than last year, and owed to the mid-year World Cup event. Finally, syndicated TV expenditures rose by 0.6%, fairly steady from 2013’s 0.5% growth rate.

Tags:

Wednesday, March 25th, 2015 news No Comments

Why Do Millennials Use Facebook and Twitter?

source: http://www.marketingcharts.com/online/why-do-millennials-use-facebook-and-twitter-52812/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015

More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends’ lives and Twitter use more to see what’s “trending.” › Continue reading

Tags: , , , ,

Wednesday, March 25th, 2015 news No Comments

drag2share: Macy’s executive blames Netflix for slow sales

source: http://feedproxy.google.com/~r/businessinsider/~3/hGvPIwPKVzI/macys-ceo-blames-slowdown-on-netflix-2015-3

“Shoppers are spending more of their disposable dollars on categories we don’t sell, like cars, healthcare, electronics and home improvement,” Hoguet said in a call with investors. 

This chart from Morgan Stanley shows that Americans are spending less on apparel and footwear.

morgan stanley chart expenditures


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags:

Wednesday, March 25th, 2015 news No Comments

drag2share: Amazon Fire TV players will soon work in your hotel room

source: http://www.engadget.com/2015/03/24/amazon-fire-tv-hotel-update/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Amazon Fire TV

Amazon’s Fire TV and Fire TV Stick will soon be much more useful, especially if you’re outside of the US. Thanks to an impending update, both streaming media hubs will work in dorm rooms, hotels and other places where you have to sign in before you get online — you can pack your device on that big vacation. The two also get support for Prime Music playlists, shortcuts for screen mirroring and hidden PIN codes when you make a purchase. You’re in for the biggest treat if you have a full-fledged Fire TV box, since you’ll get support for USB storage (to hold all your extra apps and games) and Bluetooth headphones (for those late-night movies).

The update is only expected to arrive in the “coming weeks.” However, you won’t have to live in the US to enjoy it. Amazon has also announced that the Fire TV Stick is coming to both Germany and the UK on April 15th. If you’ve been jonesing for the tiny media adapter, you can pre-order it now for £35 or €39.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: ,

Tuesday, March 24th, 2015 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing