Power of Social Media Illustrated – the power of consumers expressed through social media caused swift action by big companies.
March 2012 – Starbucks Frap Flap, using ground up bugs to color strawberry frappucinos
March 2012 – Kroger and Safeway pulled all “pink slime” beef products from shelves
Tags: beef, beef products, bugs, flap, frappucinos, ground, Illustrated, kroger, March, Media, motrin moms, power, Safeway, shelves, Slime, Social, social amplification, social media examples, social media marketing, social networking examples, Starbucks, strawberry, swift action, thepowerofsocialmediaillustratedbyaugustinefou, united breaks guitars
Google’s “Search, Plus Your World” launched with some fanfare and with jilted partner, Twitter, crying foul. But the real proof is in the “pudding” and so far, from my own taste testing, the “puddin’s not all that good.” In fact, it’s downright spoiled.
In theory, returning results based on my own activities, photos, shares, etc. plus the social sharing activities of my circles of friends seems to make sense. After all, my friends should share similar interests, etc. However, in reality, this appears to be far from the truth.
Either my friends all suck at what they are sharing OR what I search for has very little to do with (or very little overlap with) what I and my friends are sharing. And I think the latter is more likely the case, because my friends are all awesome and I usually find what they share to be super informative and I always learn something new from them and the insightful curation they do.
So what is wrong with Google’s new personalized search, flavored with +1? And will it ever get better with time and more usage?
My current hypothesis is NO .. it won’t get better with time. Here are a few reasons why I think so:
- what I search for (what I need at this moment) is not necessarily what I share (what I think my followers would be interested in)
- news items and other cool information that is shared are things I “discover” through the curation of my circles of friends and I like to browse these things to learn; this contrasts with things that I search for at any moment in time, which could include things that I need now, gifts for other people, research for clients in other industries that I am not in. What this means is that those search terms and the sites that I visit don’t necessarily have any bearing on any future searches and what I am interested in.
- finally, among all my friends, I would probably only ask 1 or 2 of them for restaurant recommendations (in New York) because they live here and are known for their expertise in food; I would ask different friends for advice on digital cameras (@designerguy), keyword research platforms (@glenngabe), ad networks (@jonathanmendez), etc. you get the idea. So canvassing my entire social graph for keyword based ways to personalize search results is actually making the results worse (see examples below).
Search ( photos )
[Redacted] – I don’t need to see my own photos from my own Picasa, which I already know is there.
Search ( italian restaurants in New York - no quotes )
Search ( spend polarization – no quotes )
Tags: Advice, bearing, better with time, case, circles of friends, contrasts, cool, curation, designerguy, expertise, fact, fanfare, Far, followers, food, glenngabe, Good, google, graph, hypothesis, idea, information, insightful, italian, jonathanmendez, Keyword, latter, moment, moment in time, need, news, news items, partner, photos, Picasa, Plus, polarization, proof, proof is in the pudding, puddin, pudding, reality, Redacted, research, restaurant, restaurant recommendations, search, Search Plus Your World, search terms, sense, sharing, something, SPYW, suck, Sucks, taste, TESTING, theory, time, truth, twitter, usage, what this means, World
Both Facebook and Google+ users begin by examining the main column where all the content is located. They then jump around from the left, right and top columns as they scan the less important parts of the page. The amount of time spent reading each section is almost identical between the two social networks as well.
So either Google designed its homepage to match Facebook or all you geeky Google+ users are more like your Facebook friends than you think. [AllThingsD]
You can keep up with Kelly Hodgkins, the author of this post, on Twitter, Google + or Facebook.
Clues to look out for are
- you dont know who it is
- they have no friends
- they have no posts, photos or other activity
- their favorites, music, etc. look like a promotional page for a company’s product or services,
- it is in a foreign language,
- the photo is of a hot girl (or guy) in a bikini
- the face in the photo is not showing,
- they have no friends in common with you
- they have hundreds of friends in common with you, but you dont know any of those either
- the only activity in their stream is friending other people
- they have fake names like “dokter nikki”
- they have thousands of friends
- the profile photo is NSFW
- their photo looks like a prison mug shot
- they use a picture of Garfield for their profile, have no picture, or a cartoonified photo
Once they are your friend, even your tight Facebook privacy settings like “friends only” wont stop them from seeing your entire list of friends (who become the next round of fbishing attempts).
Consider yourself warned. No more casual “friend accepting” and always practice safe facebooking.
Tags: beware-fake-facebook, beware-of-fake-friends, bishing, facebook friend, facebook phishing, facebook-new-phishing-files-2011, fake-facebook-profiles, fbishing, free-web-hosting-zip-file, friend accepting, latest-phisher-files-aug-2011, no-friends, phishing-facebook-asking-to-be-firends, safe facebooking, what-is-facebooking-phishing, your-name-anonymous-subject-comment-allowed-html-weight-loss
free research on twitter – twitter ROI
what CNN should have done before they launched their radical new design (which apparently they themselves thought was really cool, but their readers and others, not so much)
Tags: bmorrisssey, CNN, design, dominopizzasupplycurve, effectivesourcescredibleemarketer, free research, funnygooglesearchesresults, kfc, kfcincome2009, largestkfc, lonelygirl15, marketshareofkfc, new design, research, ROI, roi of social media, social media ROI, twitter, twitter ROI, twitternewdesign
Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.
Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.
Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.
Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.” The blogosphere and twitter lit up with people taking exception to that.
Tags: Baby, blogosphere, cheese, Chicken, cool, coupon, debacle, disaster, Dominos, dominos pr disaster, dominos video, exception, Extremely, Extremity, frequency, Grilled, grilled chicken, hot seat, ingredient, intensity, kfc, launch, mommy bloggers, moms, Motrin, motrin moms, mozzarella, necessary ingredient, nose, oprah, oprah kfc, Oprah Winfrey, pizza, positive, quantity, reputation, seat, sensibilities, shot, Social, twitter, video
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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