Digital Profs – Collective Digital Wisdom

In collaboration with my esteemed colleagues Rob Petersen, Mike Moran, and Mark Schaefer, we form just-in-time “SWAT teams” to specifically serve each client’s needs, even larger corporations that require multi-faceted, longer term consulting engagements.  While we speak the same digital dialect, we also each specialize in certain disciplines, so we can go deep for the client.

 

Rob Petersen – Analytics and ROI

Rob Petersen

Rob Petersen is a company founder, strategy consultant,  author and teacher whose specialty is measurement, analytics and ROI. Rob is President of BarnRaisers, a digital marketing solutions company that builds brands using relevant content, community, proven relationship marketing principles and ROI. He is the author of 166 Case Studies Prove Social Media Marketing ROI. Rob’s expertise in building brands comes from 20+ years of agency experience. He was EVP/Chief Strategy Officer at Omnicom and EVP/Director of Client Services at Interpublic building leadership brands from Coca-Cola, Johnson & Johnson, MasterCard and Pfizer among others. The American Marketing Association has recognized Rob with the Edison Award for building billion dollar brands on multiple occasions. – See more at: http://www.businessesgrow.com/us/#sthash.rIe4kmu8.dpuf

 

Mike Moran – Search

Mike Moran

Mike Moran is the author of the best-selling books Do It Wrong Quickly and Search Engine Marketing, Inc. Mike led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology blog.

 

Mark W. Schaefer – Social Media

Mark Schaefer

Mark W. Schaefer is one of the world’s best-known marketing bloggers , speakers, educators, and authors. His blog {grow} is among the top-rated sites in the world and he has written two best-selling books, Return On Influence and The Tao of Twitter.Mark has worked in global sales, PR, product development, and marketing for 30 years and now provides consulting services to companies ranging from start-ups to global brands such as Johnson & Johnson, AT&T, IBM, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents.  He is a faculty member of the graduate studies program at Rutgers University and lectures at universities around the world. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.  Mark has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, MSNBC, CNN, and the CBS NEWS.

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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