go-Digital Blog on Digital Marketing

Mobile Now Accounts For More Than 10 Percent Of Online Video

Augustine Fou — Wed, 19 Jun 2013 13:39:23 +0000

Source: https://intelligence.businessinsider.com/welcome Mobile continues to eat up an ever greater share of online video viewing. According to Ooyala’s latest Global Video Index report, smartphones and tablets combined for a 10% share of time spent watching online video in March, doubling from 5% a year ago. Tablets accounted for the greater share of online video viewing, [...]

Mobile Now Accounts For More Than 10 Percent Of Online Video is a post from: go-Digital Blog on Digital Marketing Strategy

How Tablets Are Driving A Huge Explosion In Mobile Video

Augustine Fou — Tue, 18 Jun 2013 19:20:47 +0000

Source: http://www.businessinsider.com/tablets-driving-explosion-mobile-video-2013-6 Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard [...]

How Tablets Are Driving A Huge Explosion In Mobile Video is a post from: go-Digital Blog on Digital Marketing Strategy

Adobe’s New Creative Cloud Apps Are Now Available for Rent

Augustine Fou — Tue, 18 Jun 2013 17:01:10 +0000

Source: http://lifehacker.com/adobes-new-creative-cloud-apps-are-now-available-for-r-514033466 Last month, Adobe announced it was killing Creative Suite in favor of the subscription-only Creative Cloud. Today, the company made the new Creative Cloud apps, including Photoshop CC, available for subscription for $50 a month for the suite or $20 a month for individual apps. The company is hyping new features in these [...]

Adobe’s New Creative Cloud Apps Are Now Available for Rent is a post from: go-Digital Blog on Digital Marketing Strategy

Kickstarter Inspired American Express To Launch A New Program That Gives Away Money

Augustine Fou — Tue, 18 Jun 2013 16:08:02 +0000

Source: http://www.businessinsider.com/american-express-funds-passionproject-2013-6 In a bid to capture the “make your dreams a reality” zeitgeist of Kickstarter, American Express launched a new venture Monday that gives average people funding for their hobbies. It goes by the Twitter-friendly name: #PassionProject. Hashtag included. For the next six months, AmEx will give 10 people $2,000 to give their side projects [...]

Kickstarter Inspired American Express To Launch A New Program That Gives Away Money is a post from: go-Digital Blog on Digital Marketing Strategy

Consumers Say They’re Just Not That Into Personalized Marketing Messages

Augustine Fou — Tue, 18 Jun 2013 14:18:35 +0000

Source: http://www.marketingcharts.com/wp/topics/personalization/consumers-say-theyre-just-not-that-into-personalized-marketing-messages-30338/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Most marketers believe thatpersonalization of the consumer experience is important, but their attempts at personalized communications might run into disinterested – or worse, annoyed – consumers. According to a new study[pdf] sponsored by Lyris and conducted by the Economist Intelligence Unit (EIU), only 32% of consumers in the US and UK agreed that greater personalization [...]

Consumers Say They’re Just Not That Into Personalized Marketing Messages is a post from: go-Digital Blog on Digital Marketing Strategy

Online Video Ad Viewers Watched an Average of Almost 100 Ads Each in May

Augustine Fou — Tue, 18 Jun 2013 14:02:57 +0000

source: http://www.marketingcharts.com/wp/interactive/online-video-ad-viewers-watched-an-average-of-almost-100-ads-each-in-may-30404/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink June 17, 2013 by MarketingCharts staff Americans who watched video ads in May seemed to have watched a whole lot of them, according to the latest Video Metrix figures from comScore. The data reveals that about 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%. But [...]

Online Video Ad Viewers Watched an Average of Almost 100 Ads Each in May is a post from: go-Digital Blog on Digital Marketing Strategy

A Fake Beef Jerky Kickstarter Campaign Almost Got Away With Taking $120,000

Augustine Fou — Mon, 17 Jun 2013 22:57:16 +0000

Source: http://www.businessinsider.com/fake-kickstarter-almost-took-120000-2013-6 Popular crowdfunding site Kickstarter just shut down a fake campaign for beefy jerky. Over $120,000 was raised before Kickstarter froze the funds. The “company responsible” — Magnus Fun Inc. — has since deleted its account, but it managed to pull the wool over the eyes of 3,300 supporters. The Kickstarter promised the world’s [...]

A Fake Beef Jerky Kickstarter Campaign Almost Got Away With Taking $120,000 is a post from: go-Digital Blog on Digital Marketing Strategy

Regional Economic Woes Drag Down Worldwide Total Media Ad Spend Growth

Augustine Fou — Mon, 17 Jun 2013 18:21:19 +0000

Source: http://www.emarketer.com/Article/Regional-Economic-Woes-Drag-Down-Worldwide-Total-Media-Ad-Spend-Growth/1009974 Ad spending on major media worldwide will be up 2.8% this year, new figures from eMarketer suggest, after a 4.4% climb in 2012 that was boosted in part by spending on the Olympics. Slower growth this year will bring the total spent to $516.95 billion, which includes spending on digital (including mobile), directories, magazines, [...]

Regional Economic Woes Drag Down Worldwide Total Media Ad Spend Growth is a post from: go-Digital Blog on Digital Marketing Strategy

drag2share: Six in Ten Clients Are Pushing ‘Performance’ Measures on Agencies

Augustine Fou — Mon, 17 Jun 2013 13:03:36 +0000

source: undefined May 14, 2013 Signs of Doom:An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general financial health.Agencies:61 percent of big ad clients surveyed at an ANA conference indicated that they’re building in performance measures. that [...]

drag2share: Six in Ten Clients Are Pushing ‘Performance’ Measures on Agencies is a post from: go-Digital Blog on Digital Marketing Strategy

drag2share: SMS Messages Achieve High Response Rate Across Industries

Augustine Fou — Mon, 17 Jun 2013 12:41:29 +0000

source: http://feedproxy.google.com/~r/businessinsider/~3/aB7I416f10M/social-media-strategy-for-entrepreneurs-2013-6 Finance and travel industries achieve 57% and 54% of their SMS responses respectively in the first 15 minutes, according to a Dynmark study. Researchers attribute this to their messaging content being more operation in nature, as opposed to offer-based marketing from industries such as retail and entertainment, which receive less than 40% of their responses in the same [...]

drag2share: SMS Messages Achieve High Response Rate Across Industries is a post from: go-Digital Blog on Digital Marketing Strategy